Leading media measurement and optimization solution provider Integral Ad Science (IAS) has appointed veteran product leader Srishti Gupta as Chief Product Officer (CPO). The ad tech company also appointed Marc Grabowski as COO.
Srishti Gupta previously served as CPO at Rokt, and before that as Director Amazon Ads Measurement. She is a seasoned executive with a proven track record in driving growth and innovation within the digital advertising landscape. With a deep understanding of both B2B and B2C markets, she has consistently delivered exceptional results across various advertising channels, including Connected TV (CTV). At Rokt, Srishti played a pivotal role in enhancing customer experiences and driving performance across billions of e-commerce transactions. Prior to this, she held leadership positions IRI, MediaCom and AOL, where she spearheaded the development of cutting-edge measurement solutions.
At the time of this announcement, Srishti highlighted the role of IAS in bringing better innovations to the digital ads industry. Srishti said, “As marketers look to maximize return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility. I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS’s mission of delivering trust and transparency in digital media quality.”
IAS has also announced the appointment of Marc Grabowski as Chief Operating Officer (COO). Lisa Utzschneider, CEO of IAS said, “Marc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximize performance while safeguarding and scaling their digital media investments.”
IAS is attending the DMEXCO 2024, and are expected to showcase its insights on the growing demand for CTV-focused ads measurements, and analytics. Head of Programmatic (EMEA) Nick Welch will be speaking at the event.
