New alliance leverages Acquia’s open, flexible DXP to drive personalized customer experiences
Acquia and KPMG LLP today announced a strategic partnership to provide enterprise customers from a variety of industries with the Acquia Open Digital Experience Platform (Acquia DXP). The platform helps marketing, content, and IT teams build scalable, secure digital experiences that are accessible on all major digital platforms.
Every time they interact with a brand these days, consumers expect relevant, consistent experiences. Content and communications need to be tailored and presented consistently across all channels, such as websites, mobile apps, intranets, social media platforms, digital signage, and more. Acquia DXP helps with this by giving brands the tools they need to develop, manage, deliver, and improve content-driven experiences for customers.
According to Jason Galloway, US Marketing Consulting Practice Lead at KPMG LLP, “Marketers are looking for a platform to bring together insights from first-party customer data and content as pressure mounts on them to win customers and keep them engaged.” In order to support data-driven marketing, we have already collaborated with Acquia to offer their customer data platform. Acquia DXP is expected to grow into a key service offering for KPMG clients in the future who want to utilise customer insights and content across touchpoints.
Through the new alliance, the Customer Advisory team of KPMG LLP will offer services that mould Acquia DXP’s capabilities to the needs of clients. Acquia’s market-leading customer data platform, personalization to understand customer behaviour in real time, and the company’s award-winning digital asset management system are all foundational Acquia DXP products. They also include the open source content management system Drupal and Acquia Cloud Platform. These products can be used individually or in combination by marketers through Acquia DXP to build data-driven experiences that boost customer engagement.
KPMG is an excellent partner for Acquia because of its emphasis on assisting marketing and IT teams in developing solutions that precisely address their business needs, according to Acquia President and CEO Steve Reny. “Due to Acquia DXP’s openness, businesses are able to get the most out of their expenditures on other martech, e-commerce, and productivity tools. Through this alliance, marketers will have access to data-driven customer insights and best-in-class tools for managing digital experiences.
KPMG Customer Advisory assists in giving enterprise marketing teams the knowledge they need to develop relationships, revamp their business processes, and take advantage of fresh opportunities. Visit https://www.acquia.com/partners/kpmg-north-america for more details about the partnership between KPMG LLP and Acquia.
About KPMG LLP
The American branch of the international network of independent professional services firms known as KPMG, KPMG LLP offers audit, tax, and advisory services. More than 265,000 people work for member firms of the KPMG global organisation, which has operations in 143 countries and territories. Each KPMG firm identifies itself as a separate, legally independent entity. Private English company limited by guarantee KPMG International Limited. Client services are not offered by KPMG International Limited or its affiliates. The KPMG audit clients and their affiliated or related entities may not be eligible for some or all of the services described here.
KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity and eradicating childhood illiteracy. Learn more at www.kpmg.com/us.
About Acquia
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that leverage their content and data assets to engage customers personally and at scale, enhance conversions, and help businesses stand out. Learn more at https://acquia.com.
