The speech recognition technology detects jargon used in different industries, expanding vocabulary without re-training Marketers now have access to the world’s first AI-powered jargon detection technology that helps users simplify operations using speech recognition. aiOla, the maker of ASRU2, unveiled…
Marketing technology leader Aprimo has announced the acquisition of content personalization and analytics platform Personify XP. Personify XP and Aprimo are part of the MACH Alliance. The fusion of two martech platforms will bolster the digital asset management software industry…
There are brands, and then there are BRANDS (the muscular, swashbuckling, energetic superstars who use Artificial Intelligence)… ChatGPT4, DALL-E, and other generative AI and Large Language Models (LLMs) have given people and their favorite brands to connect at a different…
HubSpot marketing is one of the most widely searched keywords in the martech industry. The Martech software company became very popular among inbound marketers before it leveled up its go-to-market (GTM) strategy for website creators, AI influencers, SDRs, and service…
Branding and marketing are often used interchangeably to design a digital campaign. For someone outside the marketing world, distinguishing between branding and marketing can be perplexing. Most marketers find it difficult to explain the relationship between branding and marketing, and…
In today’s digital landscape, capturing attention is a marketer’s ultimate challenge. Fortunately, video marketing reigns supreme, boasting a powerful 87% of video marketers reporting positive ROI from their video content. This isn’t surprising; videos are engaging, informative, and easily digestible…
Chief Marketing Officers influence the martech strategy for customer engagement within and outside their organizations. Top marketers review their martech stack more often and with better precision when compared to their non-performing or even average marketing colleagues. Marketer leaders constantly…
In the fast-paced and ever-evolving digital age of today, the marketing landscape is in a perpetual state of flux. Consumers find themselves inundated with a deluge of information across a myriad of channels, from social media platforms to email newsletters,…
The marketing landscape is undergoing a continuous transformation, driven by evolving customer expectations, privacy regulations, and the relentless march of technological advancements. In this dynamic environment, staying ahead of the curve with Martech Trends 2024 is crucial for businesses to…
