The first-of-its-kind collaboration is a boon for brands and retailers, enhancing Novi’s AI models, streamlining certifications and badging, and more easily identifying revenue opportunities for brands focused on human, animal, and planetary health. Novi, the leading technology platform empowering retailers…
New Self-Improving Content Engine Now Open to Enterprise Partners Invisible Universe, a technology company with owned IP, announced the launch of Invisible Studio, a first-of-its-kind AI-powered content creation engine built specifically for short-form video. Already adopted by major global entertainment,…
New executive talent joins as enterprise demand surges for the company’s marketing AI platform Jasper, the world’s leading AI marketing platform, announced the appointments of Alex Barrera as Chief Revenue Officer (CRO) and Lisa Hopkins as Vice President of Partnerships. Both executives will…
June 4 in New York City – A Frontline Look at the New Rules of Digital Advertising As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take the industry…
New Framework Aims to Cut Complexity, Lower Costs, and Speed Deal-Making Across the Digital Ecosystem Public Comment Period Open For 60 Days Until July 21, 2025; IAB Invites Entire Digital Advertising Ecosystem to Participate After more than one-year of collaboration with…
New multi-year product, technology & GTM alignment will power data engineering teams to deploy best-in-class DataOps methodologies DataOps.live, the Data Products Company, announced a strategic partnership with Snowflake, the AI Data Cloud company, to drive product innovation and tighten technology…
Developed in collaboration with Google, the new solution enables marketers to use enhanced conversions to improve ROAS, CPA, and revenue from search, display and video ad campaigns. Invoca, the leader in AI-powered revenue execution platforms, has released its durable attribution solution that…
Company Names New Chief Product Officer and SVP of Advertiser Partnerships Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, announced it is strengthening its product and marketing teams with…
Introduction “Loyalty isn’t dead—it’s just digital.” That was the bold introduction at Shoptalk Fall 2025, and it couldn’t be more accurate. With their hyper-connected lives, customers don’t merely want rewards—they desire relevance, velocity, a frictionless experience, and most importantly customer…
Introduction: The Blockchain Hype in Marketing — What’s All the Hype About? Do you ever question whether your digital advertisements actually do end up in front of the intended audience? Or whether your marketing information is reliable? Well, you’re not…
The partnership aims to provide clients with future-generation AI-based solutions that accelerate digital transformation within the $50 billion addressable cloud data management and analytics market. Mastech Digital, an AI-driven Data and Analytics company, announced an expanded strategic partnership with Informatica, a leader…
Innovations to Care by Sprout will enable marketers to provide proactive, secure and insights-driven customer care on social. Sprout Social, an industry-leading provider of cloud-based social media management software, announced a set of new innovations to its Care by Sprout Social solution.…
Rakuten Rewards, the leading Cash Back shopping platform, has appointed Wendy Bergh as Chief Marketing Officer (CMO). Bergh brings an exceptional track record of marketing leadership across high-growth e-commerce and technology companies. In her role, she will lead efforts to further enhance…
Leading L&D content platform unveils new website, messaging and Go1 Learn to contribute meaningful insights to the market, helping encourage, build and support employees everywhere Go1, the leading content aggregator for people-first L&D leaders, rebrands to reflect its focus on…
Channel Factory, the global brand suitability and contextual advertising company, announced several strategic leadership appointments to bolster its North American operations and drive the company’s next phase of growth, appointing Kevin Gentzel as President, Americas. Gentzel brings over two decades…
Combined technology and expertise will support clients with a deeper, data-driven understanding of their customers—delivering personalized insights that drive innovation and growth Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, announced it is acquiring InMoment,…
Introduction: The Robots Aren’t Taking Over—They’re Just Really Good at Marketing Ever wondered how ads seem to know what you want before you do? That’s not magic—that’s MarTech and the trend, it’s getting smarter every day thanks to AI.…
New Version of Privacy-Focused Ulaa Balances Enterprise-Grade Security With a User-Friendly Browsing Experience Zoho Corporation, a global technology company, announces Ulaa Enterprise, an enterprise-ready version of the company’s privacy-focused browser tailored specifically to the security and visibility needs of enterprise…
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