Tag technology

The Ethics of AI in Marketing: Navigating the Grey Areas

Ethics of AI in Marketing

Introduction In the digital age, artificial intelligence (AI) has revolutionized marketing, offering unprecedented capabilities for targeting, personalization, and engagement. However, this technological advancement brings with it a myriad of ethical considerations. As marketers harness the power of AI to connect…

Best Marketing Technology Stack for CMOs

Marketing Technology

When we talk about marketing technology stack for CMOs a critical decision often surfaces: whether to adopt a ‘best-of-breed’ or an ‘integrated suite’ approach when constructing the marketing technology stack. Each approach carries its advantages, and astute marketing leaders tailor…