Accenture has made an investment, through Accenture Ventures, in GoUpscale, a content engagement technology company that helps wealth management companies across Asia reinvent client engagement strategies and elevate digital communications. Wealth management is evolving, and clients expect more than static reports…
Magnite, the largest independent sell-side advertising company, announced an agreement with Western Union to support growth of the financial services company’s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an…
She Runs It, CodeHouse, and TransTech Social leverage GumGum’s innovative In-Video ad suite for increased brand awareness. GumGum, the contextual-first technology leader transforming digital advertising, announced new results from GumGum Gives, an initiative launched in 2023 with the goal of driving…
Report Celebrates Centennial of First Public TV Demonstration and Explores the Future of CTV Advertising TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, released a comprehensive report titled “100 Years of Television,” marking the…
Popmenu’s Availability on Oracle Cloud Marketplace Provides Easy Online Ordering and Greater Sales Opportunities for Restaurants Popmenu, a leading provider of restaurant technology and Oracle partner, announced that its digital marketing and online ordering solutions are available on Oracle Cloud…
SimpliField’s prestigious brand portfolio includes the world’s top global luxury goods conglomerate, leading beauty and cosmetics brands, and premier quick-service restaurant chains, expanding YOOBIC’s global leadership. YOOBIC, the leading store operations platform for frontline retail teams, announced its acquisition of…
CloudKeeper, a leading provider of comprehensive cloud optimization platforms and services, announces the joining of Kenneth Ziegler (“Ken”) as a Senior Advisor and Board Member. Based in New York, Ken brings over 25 years of experience in the technology and cloud services industry,…
PubMatic, an independent technology company delivering digital advertising supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Streann Media, a pioneer in next-generation video and engagement technologies, announced the launch of Inside-AI Agent—a groundbreaking AI-powered assistant that enables creators to hold personalized, 24/7 conversations with fans via text. This innovation is set to transform creator-audience relationships by…
The New Integration Empowers Advertisers with a Centralized, AI-Driven Tool to Streamline and Improve Campaign Performance Across Multiple Channels Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to announce its…
New resource outlines core principles and best practices for deploying AI safely, ethically, and legally The AI Council at Direct Digital Holdings announced the release of its fourth eBook, “Responsible AI: A Beginner’s Guide,” created to help business leaders and…
Experienced Tech Executive Will Operationalize Growth Strategies at Elite ServiceNow Partner and Digital Workflow Advisor NewRocket, a leading digital workflow advisor and Elite ServiceNow partner, announced that it has named Frank Palermo as Chief Operating Officer. Mr. Palermo joins NewRocket with a…
Treehouse Software, Inc. is pleased to announce that as part of its go-to-market initiative for Treehouse Dataflow Toolkit Direct (TDT-DIRECT) and associated Cloud Engineering for Data Transfer Professional Services, these offerings are now available on the AWS Marketplace. TDT-DIRECT is a new Cloud-native, turn-key…
Cloud Next ’25, LAS VEGAS – Google Cloud announced details behind how Gemini on Vertex AI is one of a number of features that power “Reddit Answers,” Reddit’s AI-powered conversational interface. Currently available in the US, Reddit Answers aims to help people…
Aqara, a global leader and pioneer in IoT, announced a significant advancement of Matter standard adoption across the Aqara ecosystem. The Aqara Home platform is poised to integrate over 50 unique types of Matter-enabled devices, making it easier than ever…
Integrity’s best-in-class technology and resources provide Mid-Atlantic with a strong and proven platform to better serve and support its agents, consumers and community Integrity Marketing Group, LLC, a leading distributor of life and health insurance, and provider of wealth management…
Soundwave Digital is pleased to announce the hire of Chris Martin as Executive Vice President, doubling down on the company’s dedication to driving innovation in the AdTech and digital media sectors. With a distinguished AdTech career spanning over a decade,…
