Foundever, a global leader in the customer experience (CX) industry, announced that it is collaborating with M47 Labs, a leading AI solutions provider based in Europe. This significantly bolsters investment in AI products at Foundever, particularly the continued development of…
TripleLift, the ad tech platform elevating digital advertising across every screen, and iSpot.tv, the TV and video measurement company, announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift’s programmatic clients for the first time. By using iSpot’s…
Vimeo the world’s most innovative video experience platform for creators and enterprises, announced the recent appointment of Irene Hendricks as Chief People Officer (CPO). Hendricks, who joined Vimeo in August, is responsible for the continued acceleration of Vimeo’s people-first strategy…
Applied Systems® announced that The MacCormack Agency selected Applied Marketing Automation, the industry’s first natively integrated marketing automation application, to elevate growth by marketing to today’s online consumers. Applied Marketing Automation will enable The MacCormack Agency to easily send targeted marketing campaigns to…
Jordan Digital Marketing (JDM), an independent digital marketing agency specializing in elite account performance for high-growth B2B and B2C lead gen clients, announces the launch of its Marketing Ops service, designed to help brands adapt to the evolving digital landscape by enabling…
Madison Logic, the leading global digital account-based marketing (ABM) activation platform, announced the results of a new Harris Poll survey of over 300 U.S. adults ages 21+ employed full-time, as marketing, advertising, communications, or social media decision-makers (director level or…
Further, a leading data, cloud, and AI company focused on helping companies turn raw data into insights and actions, announced it has earned the Google Cloud Marketing Analytics Services Partner Specialization. By leveraging the Google Cloud ecosystem, Further helps enterprise-based…
VeraViews, a pioneer in blockchain-powered advertising transparency, has announced an exciting collaboration with OnDemand, the groundbreaking AI platform developed by AIREV. This partnership will harness OnDemand’s state-of-the-art AI capabilities to enhance VeraViews’ mission to combat ad fraud and ensure transparency…
CLX Europe, an eClerx company headquartered in Verona, Italy, with offices across Europe, the U.S., and India, announced it is opening a cutting-edge content creation studio in Paris. Launching in February 2025, the facility will feature state-of-the-art 3D scanning technology by Covision Media. This innovation heralds…
ListenFirst, the premier enterprise social analytics solution, announced the release of Social Indexes for Sports, a pioneering platform designed to provide sports industry professionals with an unprecedented level of industry-wide intelligence. As competition intensifies and the sports landscape rapidly evolves,…
CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities that will enable businesses to easily track and attribute unique traffic from AI-generated search engines, providing a more complete and accurate understanding of their lead generation efforts. This…
Questex’s Fierce Network, a mega portal designed to meet the needs of decision makers throughout the global communications industry, announces the launch of FNTV, a groundbreaking video platform poised to reshape how the industry consumes news, insights, and analysis. “We’re on the…
Salesforce the world’s AI CRM, announced Agentforce 2.0: the newest version of Agentforce, the first digital labor platform for enterprises — a complete AI system for augmenting teams with trusted, autonomous AI agents in the flow of work. This release introduces a new…
Infinidat, a leading provider of enterprise storage solutions, announced that ELTEX, Inc., a pioneer in the e-commerce industry in Japan, has modernized its storage infrastructure with the InfiniBox solution, achieving a 2.4x improvement in performance, 8x increase in capacity, and…
Iterable, the AI-powered customer communication platform, unveiled its Winter Product Release—featuring innovative AI capabilities that empower marketers to forge deeper customer connections and unlock new opportunities for growth in today’s ever-evolving, highly competitive landscape. Leading global brands like Ooni Pizza Ovens and Travelex are already…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, announced it has partnered with Best Buy Ads Canada ahead of the holiday season to deliver curated transaction experiences to the company’s…
Psympl is proud to announce the official launch of its revolutionary marketing platform powered by “Psychographic AI.” This innovative technology utilizes advanced algorithms to analyze consumer motivations, interests, attitudes, and behavioral data to develop psychographic profiles, allowing businesses to segment…