GrowthLoop’s Composable CDP is now on the Snowflake Native App. It will allow enterprise Martech users to leverage its composable CDP and AI capabilities via Snowflake
Composable CDP provider for the Martech industry, GrowthLoop announced that its AI-powered audience segmentation and discovery tool will be available as a Snowflake Native App in the Snowflake AI Data Cloud on July 1, 2024. This Martech-centric CDP integration utilizes the Snowflake Native App Framework and Snowflake Cortex AI models for generative AI capabilities. Together, the latest AI capabilities will empower Martech customers to leverage GrowthLoop’s existing generative AI solution within Snowflake.
GrowthLoop is not new to Snowflake. It is regarded among the first composable CDPs on Snowflake to launch a Cortex AI solution. The latest AI offering for marketers improves the GenAI engine’s performance for audience, journey, campaign creation, activation, and measurement.
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What is a composable CDP?
A composable CDP is a specialized customer data platform that allows marketers to activate and orchestrate marketing applications directly into their existing data warehouse. A composable CDP like GrowthLoop collects, models, and activates customer data from your existing data infrastructure — Snowflake, Databricks, Snowplow, and others. With this arrangement, users can centralize customer data management infrastructure, providing greater control over customer data identities with enhanced data governance.
How does Snowflake-GrowthLoop Fit into the Customer Data Activation and Orchestration Journeys?
The Snowflake-GrowthLoop activation will benefit marketers who can now utilize the Gen AI engine to run locally alongside their customer data for segmentation, orchestration, and activation.
With this native app availability, Martech users can access GrowthLoop’s Generative Marketing Solution, powered by Snowflake Cortex AI. CDP users can access add-on features including the Generative Audience Studio, Generative Audience Discovery, Audience Builder with Generative AI Context, and Generative Journey Studio / Continuous Improvement and Optimization (upcoming).
GrowthLoop composable CDP will run on a secured generative AI engine, having local access to the customer’s enterprise data. This generates smarter, more impactful generative AI recommendations and suggestions for marketers.
Snowflake customers are already using GrowthLoop composable CDP to increase campaign launch velocity by more than 10x, with hyper-personalized cross-channel content delivery and experimentation. With GrowthLoop AI capabilities, marketers can activate their first-party data in a no-code NoSQL environment, enabling CDP teams to build a self-serving cross-channel audience generation platform in a short time.
Anthony Rotio, Chief Data Strategy Officer at GrowthLoop
Anthony Rotio, Chief Data Strategy Officer at GrowthLoop said – “Even as frontier models become more powerful, their knowledge is still limited to the concepts and data in their training corpus. By pairing the power of generative models with the utility of an enterprise’s data on Snowflake, we can provide enormous value for both organizations and their customers. GrowthLoop’s Snowflake Native App makes it simple for our customers to get started with this powerful combination and drive value quickly.”
GrowthLoop’s Snowflake Native App will be available on July 1, 2024, on Snowflake Marketplace.
