This year, more than 800 speakers are at DMEXCO – an acronym for Digital Marketing Exposition & Conference. The event stands as the top digital marketing, advertising, and technology event. This trade fair and conference ranks among the biggest and most impactful in the digital industry taking place each year in Cologne Germany. It serves as a meeting ground for business owners and professionals worldwide: marketers, tech lovers, innovators, and business leaders come together to check out new trends, cutting-edge tech, and hurdles in digital marketing and technology.
DMEXCO offers sessions, keynotes, panel talks, workshops, and showcases by major companies and startups. The event covers a wide range of topics, including digital change, data-based marketing AI in ads, online shopping, and new ideas in media. It plays a key role in helping people connect, share knowledge, and launch new products and services in the digital world. There is no way you can filter out the top 1% of speakers. So here are a bare minimum – 10 lucky speakers from DMEXCO 2024 who made it to our list to give you an idea of what the whole event might offer:
Global Agency Director, Microsoft Advertising
Our first speaker at DMEXCO 2024 is Stephanie Boedige – a dedicated advocate for the European Community and a tech industry professional with a focus on leadership, inclusion, and digital transformation. As Global Agency Director for Microsoft Advertising, she oversees strategic partnerships with independent agencies across continental Europe, driving their digital transformation in the age of GenAI.
Session: From hype to economic and social game changer – AI and the digital economy
Wednesday, September 18, 2024, 12:15 PM to 12:45 PM (BVDW Masterclasses MC7A)
Founder / CEO, Displayce
Our second speaker at DMEXCO 2024 is Laure Malergue – the Founder and CEO of Displayce, a programmatic platform dedicated to Digital Out of Home (DOOH) advertising. Under her leadership, Displayce has become a leader in optimizing digital advertising campaigns across a vast inventory of screens worldwide.
Session: Maximizing Brand Consideration and Media Performance: The Strategic Impact of DOOH in a Modern Media Mix
Wednesday, September 18, 2024, 10:00 AM to 10:20 AM (Media Stage)
CEO, HelloBetter
Our third speaker at DMEXCO 2024 is Hannes Klöpper. Hannes Klöpper is the CEO and Co-founder of HelloBetter, a digital mental healthcare company that leads in digital therapeutics (DTx) for mental health conditions. With a background in international relations and public policy, Hannes has driven HelloBetter to the forefront of digital health innovation.
Session: THE ART OF CUSTOMER ENGAGEMENT: HOW TO THRIVE WITHOUT INVESTING BILLIONS
Wednesday, September 18, 2024, 4:00 PM to 4:30 PM (MC 6B)
Chief Executive Officer, Koelnmesse
Our fourth speaker at DMEXCO 2024 is Gerald Böse. Gerald Böse has led Koelnmesse GmbH as CEO since 2008, overseeing its growth and transformation into a leading global exhibition center. His focus includes internationalization and digital transformation.
Session: Welcome to DMEXCO 2024!
Wednesday, September 18, 2024, 9:45 AM to 10:00 AM (Center Stage)
Chief Cultural Officer & Managing Partner, Serviceplan Culture
Our fifth speaker at DMEXCO 2024 is Niko Backspin. Niko Backspin is a journalist and content creator with over 20 years in hip-hop and cultural marketing and serves as Chief Cultural Officer at Serviceplan Culture. He is dedicated to exploring the intersection of culture and branding.
Session: Cultural Marketing Case Study 1 by Serviceplan Culture
Thursday, September 19, 2024, 2:20 PM to 2:28 PM (Agencies Stage)
Senior Vice President Partner Services, Zalando SE
Our sixth speaker at DMEXCO 2024 is Dr. Andreas Antrup. Dr. Andreas Antrup is Senior Vice President of Partner Services at Zalando and leads the marketplace business and Zalando Marketing Services. With a Ph.D. in Economics from the University of Edinburgh, he has significantly advanced Zalando’s data science initiatives.
Session: Mastering Retail Media: Leveraging Data Insights and Customer Centricity for Long-Term Growth
Wednesday, September 18, 2024, 4:20 PM to 4:35 PM (Media Stage)
CEO, ZREALITY GmbH
Our seventh speaker at DMEXCO 2024 is Michael Neidhoefer. Michael Neidhoefer is the CEO of ZREALITY GmbH, specializing in immersive Artificial Reality solutions for business applications. With over 6.5 years at the helm and a track record of more than 1,000 projects, he is a seasoned entrepreneur in the tech industry.
Session: Mastering Immersive Commerce: A Case Study with Falke on Elevating Customer Experiences
Wednesday, September 18, 2024, 10:00 AM to 10:30 AM (MC 6B)
Senior Manager eCommerce, Villeroy & Boch
Our eighth speaker at DMEXCO 2024 is Mark Hoffmann. Mark Hoffmann has been with Villeroy & Boch since 2008, now leading the technical operation and development of the company’s e-commerce systems. His team is responsible for the ongoing adaptation of Salesforce Commerce Cloud to meet evolving business needs.
Session: Composable Storefront: Villeroy & Boch’s Vision for Future-Proof E-Commerce
Wednesday, September 18, 2024, 3:15 PM to 3:45 PM (MC 6B)
Director Media, Gustavo Gusto
Our ninth speaker at DMEXCO 2024 is Tom Nollau. Tom Nollau, Director of Media at Gustavo Gusto, focuses on content-driven marketing strategies. His career spans journalism and content marketing, where he has advised brands on effective content strategies.
Session: Unter dem Radar mit Mediaagenturen: Warum so leise?
Wednesday, September 18, 2024, 3:45 PM to 4:15 PM (Collective Stage)
CEO, AdScanner (All Eyes on Screens)
Our tenth speaker at DMEXCO 2024 is Marin Ćurković. Marin Ćurković originally from Split, Croatia, has spent most of his life in Germany. He began his agency career in 2010 at MEC Germany, quickly rising to Head of Strategy & Business Development before becoming Managing Partner at Maxus Germany. Since 2017, he has been the CEO of AdScanner, a company he co-founded with his brother in Zagreb, Croatia, specializing in next-generation TV data and viewership.
Session: Neue Daten, neue Zielgruppenverständnisse, neue KPIs – wie KI die nächste Generation der TV-Planung einläutet und Mauern einreißt zwischen linear und non-linear
Thursday, September 19, 2024, 2:10 PM to 2:30 PM (Experience Stage)
Conclusion:
DMEXCO 2024 will be a class event in digital marketing, advertising, and technology. The over 800 speakers at the conference will involve innumerable insights from some of the most influential heads and innovators who shape the industry. From exploring the transformative impact of AI and digital health to treading into the future of e-commerce and immersive technologies, these ten super speakers represent but a fraction of the engagingly revolutionary discussions that will be awaiting attendees. In the continually changing digital world, DMEXCO is that needed platform upon which professionals connect, learn, and further the future of digital marketing and technology. Don’t miss the chance to interact with thought leaders and pioneers shaping the future of the industry.
