SurveyMonkey, a global leader in online surveys and forms, today announced a research collaboration to fuel NBC News’ trusted election coverage for the 2024 U.S. election in conjunction with Stay Tuned, its Gen Z news brand across Snapchat, TikTok, Instagram, and YouTube. The collaboration harnesses the fast, intuitive SurveyMonkey feedback platform, where 20 million questions are answered daily.
Read MarTech News : SurveyMonkey Expands Research Tools in All Plans
“In a rapidly shifting election season, timely insights into voter sentiment are more critical than ever”
Importance of Timely Insights
As the United States approaches a crucial election, the vast reach of SurveyMonkey will enable NBC News to capture the varied perspectives of a diverse voter base. The research will look at critical issues of the election, including voter intentions and attitudes; opinions on key issues including immigration, the economy, abortion, human rights, and foreign affairs; and the voting patterns of the newest generation of voters, Gen Z.
A Longstanding Partnership
“In a rapidly shifting election season, timely insights into voter sentiment are more critical than ever,” said Eric Johnson, CEO at SurveyMonkey. “With 2 million people taking surveys on our platform every day, we’re uniquely positioned to tap into how voters are thinking and feeling on key issues during this pivotal time.”
“NBC News has collaborated with SurveyMonkey for nearly a decade,” said John Lapinski, director of elections at NBC News. John added, “Their extensive reach allows us to include a broad range of respondents in our surveys, comprised of hard-to-reach subpopulations that are critical to include to get it right.”
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