Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

StatCounter - Free Web Tracker and Counter
marketing-technology-insights-logo

Rebrandly and Wonder Cave Launch Relay™: Smart Links for Text Messaging

Rebrandly and Wonder Cave Launch Relay™: Smart Links for Text Messaging


Rebrandly launches Relay™, a smart link solution for text messaging, enabling personalized communication for high-volume campaigns and one-on-one messaging.

Rebrandly, the premier branded short link platform, announces Relay™: smart links for text messaging in partnership with Wonder Cave, the leader in text messaging automation. Relay is a powerful all-in-one solution that enables organizations to deliver personalized messaging in high-volume campaigns and one-to-one communications. 

With Relay, modern marketers can create smarter, more effective campaigns that drive engagement, optimize performance, and scale with confidence. By combining Rebrandly’s enterprise-grade link infrastructure with Wonder Cave’s powerful messaging automation tools, brands, agencies, and developers can create impactful campaigns with enhanced tracking, accurate attribution, and high-volume reliability.

Carla Bourque, CEO of Rebrandly

“Relay bridges the gap between traditional messaging and personalized engagement at scale,” said Carla Bourque, CEO of Rebrandly. “Smart links are secure, reliable, identifiable, and optimizable and transform the user experience to make every message matter. Messaging channels like SMS, MMS, and soon RCS have incredible reach potential, but they often lack the sophistication of branded, trackable links that deliver engagement and actionable insights. With Wonder Cave, we’ve built a solution that combines trust, scalability, and data to boost messaging performance like never before.”

Key Benefits of Relay™:

  • Branded Links: Customize calls to action that drive trust and better engagement.
  • Personalized URLs: Send reliable bulk messages tailored to feel personal, even at scale. 
  • Advanced Analytics: Know exactly what works–who’s clicking, when, where, and why.
Webb Bostic, President of Wonder Cave

“Direct messaging is about creating personal connections, and Relay takes that to the next level,” said Webb Bostic, President of Wonder Cave. “By integrating smart, personalized links into text messaging campaigns, we’re giving marketers and organizations the tools to make every message meaningful, measurable, and impactful. Relay’s ability to handle high-volume messaging reliably and securely means our clients can confidently scale every campaign.”

During the recent storms in North Carolina, nonprofit organizations used Relay to enhance disaster relief fundraising efforts. Relay’s performance at scale ensured that thousands of critical messages were delivered quickly and securely. By integrating branded short links into SMS messages, the campaigns saw a 40% boost in click-through rates, driving higher engagement and raising 30% more donations than previous efforts. 

About Rebrandly

Rebrandly, the world’s leading link management platform, empowers marketers, agencies, content creators, and developers to modernize their tech stack and elevate essential connections. With Rebrandly, everyone can easily brand, optimize, and shorten URLs and QR codes to improve deliverability, enhance security, track real-time click analytics, and boost performance with every link. 

Rebrandly is committed to the highest data privacy and protection standards and is GDPR, SOC2 Type II, and HIPAA compliant. To learn more, go to rebrandly.com or visit our trust center at trust.rebrandly.com

About Wonder Cave

Wonder Cave, a Stagwell Marketing Cloud company, is a text message automation platform designed for modern marketers. Wonder Cave empowers organizations to create, schedule, and optimize text messaging campaigns that engage audiences and drive measurable results. 

To learn more about Relay, visit relay.click

To share your insights, please write to us at news@intentamplify.com

Share With
Contact Us
StatCounter - Free Web Tracker and Counter