Playbook to Help B2B Event Marketers

A Comprehensive Before-Event Playbook is Released by Zuddl to Aid B2B Event Marketers

Event marketers will benefit from the new ebook’s expert advice from thought leaders in the field as they plan and carry out their pre-event activities more effectively.

A new ebook titled “The Guide To Before-Event Marketing: Basics, Best Practices & Blunders” has been released by Zuddl, the centralised SaaS platform for managing events and webinars.

Written for B2B event marketing professionals, the playbook analyses the difficulties faced by practitioners today and is brimming with best practises, new approaches, and expert insights to help marketers improve the outcomes of their events, from attendance to revenue.

Marketing professionals can find advice on how to complete all crucial tasks involved in event planning, such as how to choose the best format for your next gathering, estimate your spending, create an agenda, find the best speakers, and develop a successful marketing strategy.

An easy-to-follow timeline for the event planning process is provided in the ebook, along with free templates that are available for download.

Navigating this new and dynamic events landscape can be challenging, according to Bharath Varma, CEO and co-founder of Zuddl. With the help of “The Guide To Before-Event Marketing,” marketers will have a step-by-step plan and organised framework to stay on top of trends, boost customer satisfaction, and increase event revenue.