Drive Growth and Strategy

Vibhor Kapoor is appointed president of AdRoll, and the company is promoting from within to spur growth and strategy.

Vibhor Kapoor has been promoted to President of AdRoll, effective immediately, according to an announcement from AdRoll, the leading marketing and advertising platform for businesses of all sizes.

As Chief Marketing Officer, Kapoor joined AdRoll, a subsidiary of NextRoll, Inc., in February 2022 and quickly established himself as a leader with exceptional leadership, business acumen, and growth-oriented vision. He added the position of acting Chief Revenue Officer to his duties as CMO in January 2023, where he successfully oversaw partnerships, sales, and customer success. Throughout his leadership, AdRoll more than doubled its platform SaaS revenue in 2022 and introduced innovations to the market to support digital marketers in thriving in a difficult macroeconomic environment.

Kapoor’s new position as president will see him in charge of product, strategy, sales, operations, and marketing in addition to overseeing AdRoll’s revenue growth. He brings to this position nearly three decades of business leadership experience in SaaS and cloud platforms. Kapoor held the positions of vice president of marketing at Box and senior director in Adobe’s digital media business before joining AdRoll. Kapoor has previously held positions at Microsoft and General Electric and has led organisations and teams through cycles of industry transformations involving the cloud, API platforms, e-commerce, and digital design.

Vibhor Kapoor, President of AdRoll, expressed his honour and humility at taking on this role. “We are building on the business momentum from 2022, and I am looking forward to accelerating our growth and innovation even further to deliver the best experience to our customers and partners.

Roli Saxena, who took over for Kapoor as CEO of NextRoll in November 2022 after being elevated from President of AdRoll, succeeds her. The Board of Directors and executive team of NextRoll are confident that Kapoor will continue to run the business with the same commitment, focus, and excellence that he has shown in his previous positions.

Vibhor has contributed significantly to AdRoll’s expansion and success since he joined the company, as per Roli Saxena, CEO of NextRoll. He is the best person to lead AdRoll as President because of his passion for innovation, customer success, and leadership. We are eager to follow his future directions for the business.