AdAdapted Partners with Pepper to Expand Reach and Enhance the Digital Shopping Experience for Home Cooks
AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, announced a strategic partnership with Pepper, the fast-growing recipe-sharing app empowering home cooks across the country.
This new collaboration expands AdAdapted’s audience reach and enhances its targeting capabilities for CPG brand advertisers. By integrating with Pepper’s dynamic platform, AdAdapted will be able to help brands connect with engaged home cooks at the exact moment they are discovering new recipes, sharing favorites dishes, and planning meals.
Marketing Technology Insights: ActiveCampaign Study Shows SMB Marketers Use AI to Compete with Bigger Firms
Pepper is known for its vibrant community of home cooks who turn to the app for inspiration, support, and sharing their culinary creations. Through the partnership, Pepper now enables users to easily identify and add recipe ingredients directly to their digital shopping lists—making the journey from discovering a dish to preparing it at home smoother than ever.
“AdAdapted’s mission has always been to meet shoppers where they plan and make decisions so they can save a product now in order to buy it later, when they are ready,” said Molly McFarland, co-founder and CRO of AdAdapted. “AdAdapted knows that shoppers are different and the tools they use reflect those unique needs and perspectives. That’s why we’re thrilled to have a new partner that offers these chefs what they’re looking for. By partnering with Pepper, we’re bringing even more value to brands and consumers by connecting recipe inspiration with actionable shopping behavior.”
Marketing Technology Insights: LG Ad Solutions Expands to Australia, Names Alex Blundell Jones as Commercial Director
“Our partnership with AdAdapted empowers home cooks to go from a recipe to a finished meal with greater ease,” said Jake Aronskind, Co-founder and CEO of Pepper. “The new capabilities will enable our users to add products and ingredients to their shopping lists and digital carts to purchase when they are ready. Looking ahead, we’re incredibly excited about the continued evolution of this collaboration by further simplifying & enhancing every step of the cooking experience.”
Together, AdAdapted and Pepper are bridging the gap between inspiration and action, helping brands engage consumers in meaningful and measurable ways.
Marketing Technology Insights: HilltopAds Unveils New Tools for Advertisers, Elevating Campaign Performance
Source – Businesswire
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
