Conversational AI Assistant Automates Data Analysis Across Global Markets
Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills, has successfully launched Max, a generative AI assistant developed by AnswerRocket, a leader in GenAI consulting and analytics. Max is a fully customizable AI analyst powered by large language models (LLMs), unlocking faster, data-driven decisions across the organization through conversational analysis.
“The launch of Max demonstrates how companies can quickly realize value with well-defined AI assistants”
Empowering Teams with AI-Driven Insights
CPW sought to enable its teams to extract meaningful insights from vast amounts of data across multiple markets, categories, and brands. Max allows teams to quickly access reliable answers in real-time through a conversational interface. This innovation streamlines complex analysis and accelerates decision-making by delivering insights tailored to CPW’s specific business needs, helping teams explore growth trends, assess brand performance, and evaluate market dynamics more effectively.
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Tony Rimmer, Global Head of Analytics at CPW, stated, “AI has the potential to be a game changer for us. It’s like we’ve gone straight from VHS to streaming, skipping all the steps in between. AnswerRocket’s continued expertise is going to be essential in rapidly integrating generative AI into our data strategy. Max has significantly reduced the time spent on manual analysis, empowering our teams with on-demand insights and faster, more confident decision-making.”
AnswerRocket’s GenAI Consulting Approach for CPW
AnswerRocket worked closely with CPW to design a strategic GenAI analytics roadmap, focusing on key recurring workflows like market trend analysis and brand performance evaluation. Together, they developed custom Skills (analytical apps) to meet CPW’s unique requirements. AnswerRocket ensured a successful rollout through comprehensive training, ongoing support, and iterative updates to align Max with CPW’s evolving business goals.
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CPW has deployed Max to consumer market insights and analytics teams, improving agility in decision-making and reducing time to insights from days to minutes. Looking ahead, CPW plans to expand Max’s capabilities to include additional marketing and consumer research datasets in the coming months.
“The launch of Max demonstrates how companies can quickly realize value with well-defined AI assistants,” said Alon Goren, CEO of AnswerRocket. “AI assistants like Max have the potential to democratize analytics and insights by making complex analyses accessible across the organization, enhancing decision-making and driving growth.”
Accelerate Your Generative AI Journey with AnswerRocket
For companies looking to enhance their analytics capabilities, AnswerRocket offers comprehensive GenAI consulting services to develop and deploy purpose-built GenAI assistants. From strategy to deployment, AnswerRocket provides a seamless path to achieving AI-driven insights, driving measurable business outcomes like faster decision-making and improved operational efficiency.
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Source – Businesswire
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