George Castrissiades is the general manager of connected TV (CTV) at AdRoll, where he leads the company’s strategy to establish and scale CTV as a key programmatic channel. With over a decade of experience in CTV and a background spanning product, operations, and measurement, Castrissiades has held leadership roles at iSpot.tv, YouTube, Roku, and Innovid. He is a frequent speaker at major industry events and a contributor to CTV-focused thought leadership.