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Twilio the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced at AWS re:Invent 2024 the public beta availability of Linked Audiences in Twilio Segment for Amazon Redshift. The integration makes it easier for Twilio Segment and AWS customers to build…
Teads, the global media platform, announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada,…
Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services…
Freshworks Inc. announced Srinivasan Raghavan as its new Chief Product Officer (CPO) with over two decades of leadership experience in the enterprise SaaS industry. Srini will lead and scale the Freshworks’ product strategy and vision for its people-first AI service software used to…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Zilliant, the leader in pricing lifecycle management, announced it has expanded its leadership team by naming Lauren van Heerden as Senior Vice President of Customer Experience. “Lauren’s substantial experience and passion for building high-performing teams and driving business outcomes will…
In 2024, the global AdTech industry reached its pinnacle with AI-powered innovations and partnerships. As digital advertising becomes more integral to brands’ strategies, advertisers seek smarter ways to gain control and maximize efficiency. A key trend emerging from this growth…
Lightspeed Commerce Inc. the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, announced a reorganization to further optimize its operations toward executing on the Company’s focused profitable growth strategy. This initiative is designed to prioritize resources for strategic…
RingCentral, Inc. a global leader in AI-powered trusted business communications for companies of all sizes, announced that it has enhanced its Zendesk integration with the launch of Zendesk Talk Partner Edition for RingEX™. This solution seamlessly embeds RingEX’s world-class voice capabilities…
Bonterra, a leader in social good technology, has announced the appointment of Kellie Capote as its first Chief Customer Officer (CCO). This newly created C-level role is part of Bonterra’s commitment to deliver the best customer experience in social good technology. Capote…
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