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The Enterprise Guide on Innovation and Security with Generative AI
MarTech Media Room

MarTech Media Room

Channel Factory Strengthens North American Leadership For Growth and Expansion

Channel Factory Strengthens North American Leadership to Accelerate Growth and Expansion

Channel Factory, the global brand suitability and contextual advertising company, announced several strategic leadership appointments to bolster its North American operations and drive the company’s next phase of growth, appointing Kevin Gentzel as President, Americas. Gentzel brings over two decades…

Press Ganey Forsta Acquires InMoment, Boosting AI Innovation in Customer Experience

Press Ganey Forsta Acquires InMoment Boosts AI CX Innovation

Combined technology and expertise will support clients with a deeper, data-driven understanding of their customers—delivering personalized insights that drive innovation and growth Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, announced it is acquiring InMoment,…

Google Cloud and Philips Collaborate to Drive Consumer Marketing Innovation

Google Cloud and Philips Collaborate to Drive Consumer Marketing Innovation

Google Cloud helps streamline marketing processes, enhancing brand consistency and reducing operational costs Google Cloud announced a collaboration with the Philips Personal Health Business to modernize its global image library and content marketing systems. Leveraging Google Cloud’s Vertex AI platform,…

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