Custom commerce stacks once gave enterprise leaders an edge. they slow down the very brands they were designed to empower. Costly to maintain, fragile under scale, and inflexible in markets that reward speed, these systems have become anchors.
Avex, a Premier Shopify Partner, has launched “Outgrown the Homegrown” in collaboration with Shopify. The multiphased framework is built for enterprise and high-growth merchants ready to move beyond the limits of custom platforms and into future-proof commerce infrastructure.
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Unlike traditional “lift-and-shift” migrations, the program replaces uncertainty with a structured pathway that balances business, technical, and customer impact, delivering measurable results in under four months.
“eCommerce leaders are under pressure to do more with less and to move faster than ever,” said John Surdakowski, CEO of Avex. “Outgrown the Homegrown gives them a predictable, de-risked framework to retire outdated stacks, reduce costs, and modernize with confidence on Shopify.”
A Framework for Modernization
Custom platforms promised control but delivered rigidity. three imperatives define the path forward:
- Cancel the Noise: Pinpoint drains on resources and move beyond them by freeing teams from maintenance cycles and mounting debt.
- Follow the Signal: Align stakeholders around a proven migration pathway leveraged by brands like quip and Tru Earth.
- Retire the Stack: Move past fragile tech and modernize on a platform built to scale and unify.
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A Fast Track to Scale
quip’s replatform illustrates what “Outgrown the Homegrown” was built to achieve. The brand was stuck in a brittle, costly system that limited growth. In under 4 months, Avex delivered a secure migration to Shopify, giving quip the agility to launch faster, reduce costs, and refocus on customer-first growth.
They operate on a platform trusted by global enterprises, offering:
- Up to 36% lower total cost of ownership
- Up to 37% faster time-to-value
- Access to 10,000+ integrations and apps
- A flexible, global-ready foundation that enables rapid scaling
“We have continued to get feedback on the enhanced user experience as a result of our migration to Shopify,” said Meredith Glansberg, CEO at quip. “Partnering with Avex gave us the ability to move more quickly and nimbly, and to take full advantage of Shopify’s ecosystem to grow our business.”
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Source – PR Newswire
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