Beacons, the leading AI platform for content creators to monetize and grow their businesses, is thrilled to announce the launch of Beacons for Brands and with it, a new integrated affiliate marketplace for creators and brands.
The new product is designed to facilitate better brand and creator collaborations. Beacons is revolutionizing affiliate and influencer marketing by delivering full transparency into conversion data for creators and brands.
For brands and advertisers, the new brand-facing interface Beacons for Brands allows marketers to build direct partnerships with the content creators that will drive the most impact. Marketers can build and run all types of influencer marketing campaigns on Beacons, with unique access to the 7M+ creators that already use Beacons.
Brands can search and build direct relationships with creators on Beacons, with access to first-party social engagement data and unique insights, like similar brands a creator has mentioned. Marketers get detailed full-funnel metrics and per-creator reporting across all their campaigns on Beacons.
Marketing Technology Insights: Mileto Tecnologia Partners With SES for DTH Platform Delivery in Brazil
Unlike other affiliate and creator partnership platforms, Beacons provides both brands and creators with full transparency into their impressions, clicks, and sale data, so they can make data-driven decisions on how to maximize their campaigns.
For content creators, the new affiliate product offers a powerful combination of simplicity, customization, and integration. With Beacons, creators can manage their affiliate links directly in their Link in Bio and keep 100% of their earned commission when they upgrade to certain subscription plans.
Affiliate on Beacons is a springboard for creators to build long-term brand partnerships. Creators can easily set up commissionable links to their favorite products directly from their Beacons Link in Bio page, making it easier than ever to monetize their recommendations. Creators can then leverage their affiliate data to build direct relationships with their dream brand partners and secure brand deal campaigns, all directly within Beacons.
Some of the key features and benefits for creators:
- Unlock more brand deals:
- Creators get access to their data to better understand which brands resonate with their audience and can use this data to secure more deals and better partnerships. Creators who drive sales will be surfaced to brands as potential partners.
- Additionally, creators on Beacons can message brands directly and set up custom discount codes, gifting opportunities, and exclusive partnerships, all within their Brand Collabs Portal.
- On the brand side, marketers can easily track conversions and see the performance of their creator campaigns.
- Easy-to-use, customizable storefront:
- Creators can effortlessly add affiliate links via URL and set up a beautiful, customizable storefront with a clean user interface on desktop and mobile.
- Plus, a mobile-friendly quick share feature allows creators to instantly promote products or affiliate links on social media, making it easy to share their curated content in seconds and drive more sales.
- Fully integrated with Beacons Link in Bio and marketing tools:
- No third-party integrations or added clicks for shoppers. Everything creators need—from adding affiliate links to managing commissions—is available in one place.
- Additional tools like auto-DM (“Smart reply”) and email marketing help creators streamline communication with their audience and brands, driving more sales and more business.
Marketing Technology Insights: Governor Cox Signs Utah Digital Choice Act, Reshaping Online Rights
Game-changing data transparency for brands and creators
Beacons is redefining the way creators and brands interact in the affiliate marketing space. By combining powerful features like affiliate commission tracking, a user-friendly interface, and full transparency for both creators and brands, Beacons makes it easier than ever to foster authentic partnerships that benefit everyone involved.
“Creators and brands should have full insight into their funnel metrics and ROI to understand the impact of their partnerships,” said Neal Jean, co-founder and CEO of Beacons. “Beacons has always been creator-first, and we believe that helping creators and brands build better partnerships helps everyone in the creator economy succeed. Beacons is the best platform for creators who want to maximize their earnings and for brands who want to partner with top-tier influencers in a streamlined, transparent way.”
Several brands across a wide variety of categories have already started partnering with creators on Beacons, from beauty brands to tech and electronics to household essentials.
Beauty brand Yves Rocher said, “As a pioneer in botanical beauty, Yves Rocher is thrilled to collaborate with Beacons to empower creators who share our passion for sustainability and self-care. We can’t wait to see how their creativity inspires new ways to experience our products.”
Popular drinkware and gear brand Stanley added, “We’re thrilled to partner with Beacons and their network of engaging, creative, and passionate creators who will bring our products to life in a fun and genuine way!”
This launch positions Beacons as a unique player in the creator economy, offering a lucrative one-stop shop for creators looking to grow their brand partnerships and monetize their influence.
Marketing Technology Insights: Samsung Electronics MENA Selects ChannelEngine to Power Marketplace Growth
Source – PR Newswire
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
