Pilot leverages localized digital signage to reduce environmental impact and enhance customer engagement, setting the stage for potential nationwide rollout
Creative Realities, Inc., a leading provider of digital signage and media solutions, announced the successful deployment of a proof-of-concept (PoC) digital signage system at Circle K Mexico. The initiative, launched at a select location, includes four promotional screens showcasing localized content that will deliver seasonal promotions, corporate news and timely offers directly to customers.
This innovative deployment follows Creative Realities’ recent announcement of its expansion into Mexico and the broader Latin American market. It marks Circle K Mexico’s first foray into digital signage, deploying a dynamic, yet environmentally friendly solution.
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By reducing its reliance on printed signs, the initiative supports Circle K’s sustainability goals, cutting costs and significantly decreasing the environmental impact of paper and plastic waste. Just as importantly, it enables the company to track sales behavior in promoted product categories and directly link campaign performance to results on the shelf.
“Deploying digital signage at Circle K Mexico represents a transformative moment for both the brand and convenience retail across Latin America,” said Julian Arcila, Director, LATAM and Marketing Director at Creative Realities. “By providing targeted, timely and sustainable promotional content directly to shoppers, we’re creating a more engaging experience while significantly reducing the store’s environmental footprint.”
Creative Realities delivered end-to-end support for the deployment, including hardware, ReflectView content management software, network strategy, technical assistance, and content optimization. Displays showcase localized content customized for store visitors, with promotions refreshed monthly to maintain ongoing relevance and impact.
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Circle K Mexico anticipates a significant sales lift and substantial cost savings through the digital signage initiative, driven by reduced reliance on printed promotional materials. Following successful results from this initial PoC, Circle K intends to expand the pilot across five additional stores, with the potential for eventual deployment in up to 200 stores nationwide.
“Digital transformation isn’t simply about technology. It’s about changing the way customers engage with brands,” added Arcila. “We envision Circle K Mexico becoming a leader in digital-first retail, demonstrating clearly how innovation and sustainability drive both business growth and environmental responsibility.”
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Source – GlobeNewswire
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