DAIVID – a UK-based AI company powering the ad ecosystem with #CreativeData – announced it is expanding into the Japanese ad market through a new partnership with leading media and marketing research company Video Research.
The new strategic deal will give marketers across Japan access to DAIVID’s advanced creative testing technology through the launch of a new AI-powered solution – co-created by the London-based company and Video Research, the industry standard for TV measurement in Japan – that predicts the effectiveness of ads at scale. Emolyzer is a self-serve platform built specifically for the Japanese market, allowing advertisers to predict the emotions an ad is likely to generate, as well as its impact on brand metrics.
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Powered by millions of data points from Japanese consumer responses, the Emolyzer platform uses a predictive algorithm to deliver almost instant insights – eliminating the need for audience panels and enabling advertisers to measure campaign effectiveness quickly. The metrics highlight how each video performs, ranking it against other Japanese videos, and viewers’ likely perceptions of the ad, including originality and trustworthiness. The new platform is designed to help marketers keep up with the sheer volume of content being produced by brands across various digital channels.
Ian Forrester, CEO and founder of DAIVID, said: “Partnering with Video Research allows us to rapidly scale our AI-powered technology across the Japanese ad market and supercharge our global growth. With so much content being produced across so many different channels, advertisers need smarter tools to keep up. Developed in partnership with Video Research since 2023, the new Emolyzer platform helps marketers cut through the noise, maximise media spend and unlock the emotional impact of their creative. Working with Video Research’s deep market expertise, we believe this platform will be a game-changer for faster and better decision-making.”
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Makoto Ogi, a Unit Manager at Video Research, said: “We have been actively working to improve content quality through creative evaluation surveys and audience effectiveness testing. However, as the video advertising market continues to grow rapidly, there is increasing demand for faster and more efficient evaluation methods. In response to this trend, we began working with DAIVID in 2023 to conduct technical research on emotion-based video evaluation. As a result, we have developed ‘Emolyzer’, a tool that analyses emotional responses to video content. By delivering this solution to the market we will contribute to increasing the value of video content.”
Yoshihiko Iemura, Division Director at ad agency ADK Marketing Solutions Inc, based in Tokyo, said: “We’ve been working with DAIVID for over three years, using its ground-breaking solutions to examine the most effective emotions in Japanese advertising. The launch of the Emolyzer platform will empower marketers to test their content at scale, helping them to avoid blowing their budgets on wasted creative and media spend and unleash the true power of their marketing.”
The Emolyzer platform is powered by a predictive AI algorithm, built by combining computer vision and computer listening APIs with millions of data points, collated through Video Research’s creative testing surveys and DAIVID’s specially curated set of consumers responses to Japanese creative.
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Source – PRWeb
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