Discord Announces First Mobile Ad Format

New Ad Format Pilot Expected in June 2025 Will Connect Advertisers with Discord’s Highly Active Cross-Platform Community

Discord announces plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for advertisers while maintaining Discord’s commitment to user-first, reward-focused advertising experiences. The initial pilot for Video Quests on Mobile will launch in June 2025, offering advertisers a prime opportunity to showcase trailers, make impactful announcements, and highlight premium content to Discord’s player community.

“Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy. Our mission is to create the most authentic, player-centric advertising platform in the galaxy. This expansion will provide brand partners access to Discord’s highly engaged, cross-platform mobile audience — and create new opportunities for businesses to connect with our community in meaningful, and performant, ways.” – Peter Sellis, Senior Vice President, Product at Discord

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Launched just one year ago, Discord’s advertising business initially focused on driving game discovery with its rewarded ad format, Quests. The offering has since expanded to include Video Quests, broadening its advertiser audience beyond the gaming industry to Media and Entertainment. This first iteration of Video Quests on Mobile focuses on brand awareness goals, delivering a premium user experience with a full-screen format, while maintaining the opt-in and rewarded nature of the Quests.

Discord’s advertising platform features its signature premium rewarded Quests format, which now comes in two varieties:

• Video Quests: Focused on driving awareness, this format is ideal for trailers, new season announcements, downloadable content (DLC) drops, and other video content. The upcoming expansion of Video Quests to mobile will help advertisers expand their campaign reach, open the door to new advertising opportunities like mobile games, and more.
• Play Quests: Designed to drive gameplay, these quests require users to play or stream a game to unlock rewards, creating an authentic connection between players and the games they love.

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Since its launch in 2024, Quests have powered successful advertising campaigns with some of the most popular and recognizable gaming, media, and entertainment franchises, including Diablo, Street Fighter, Max’s Dune: Prophecy, World of Warcraft, Genshin Impact, and more:

• miHoYo used Quests to energize their audience around a major update that introduced a new character, world, and storyline events in Genshin Impact. They launched a Play Quest with a high-value in-game reward. The campaign attracted millions of participants and generated an 80% increase in playtime during the week when the Quest ran.
• Max aimed to build excitement and drive awareness for its highly anticipated TV series Dune: Prophecy, engaging audiences and creating buzz ahead of the premiere. Max partnered with Discord to launch the first-ever Video Quest, featuring a 2-minute 38-second trailer that achieved an 85% completion rate.
• Nexon Games drove awareness and consideration for The First Descendant, their new MMO shooter, during the Season 2 launch. Discord created a Video Quest featuring their trailer and offered an exclusive in-game reward. The campaign generated over 1 million video completions with 10% coming organically through players sharing the video with friends.

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Source – PR Newswire

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