Edge Marketing, an award-winning full-service agency specializing in strategic marketing and public relations for the legal, accounting and professional services industries, is proud to announce the launch of its generative engine optimization (GEO) service: a strategic approach to digital visibility that positions clients as trusted sources in today’s AI-driven search landscape.
As search engines, voice assistants and chatbots now use artificial intelligence to surface and summarize sources, brands face a new visibility challenge. Traditional SEO alone is no longer sufficient; success now means being cited, sourced and recommended by both human audiences and generative AI.
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“AI is changing the rules of digital visibility at a breathtaking pace,” states Amy Juers, MBA, CEO at Edge Marketing. “With our new GEO service, we’re helping our clients move beyond being just seen. We ensure they’re cited, trusted and recognized as industry leaders in the moments that matter most.”
Edge’s GEO service is built on a proven foundation of content and PR strategies, now evolved for the next era of search. Clients benefit from:
- Bylined articles and thought leadership: authoritative content optimized for both readers and AI engines.
- Earned media and PR campaigns: brand mentions and expert commentary for enhanced credibility and AI citation.
- Blog content: well-crafted articles that directly answer client questions and drive visibility.
- Press release writing and distribution: news built for media pickup, industry influence and SEO/GEO results.
- FAQs and ask-and-answer content: structured Q&As tailored for discovery in AI and voice search.
- Digital content optimization: metadata, schema markup and technical enhancements for better discoverability.
- Multimedia integration: podcasts, videos and infographics extending brand reach across AI-accessible channels.
- Thought leadership amplification: placements in interviews, speaker slots and podcast features.
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To support the launch of its GEO services, Edge is providing a new free downloadable Guide & Tips PDF, “Making Every Click Count: SEO Meets GEO for Real Results,” filled with actionable steps to accelerate discovery in the era of AI search and a dedicated episode of Edge Unscripted, Edge’s podcast for future-ready marketers and leaders.
Cindy Moen, senior account manager at Edge, says, “Consider that nearly 100,000 Google searches happen every second and almost 65% now end without a single click due to AI-driven answers and generative summaries. Through our existing marketing and PR services, Edge clients are ahead of the game for GEO. They’re seeing an increase in the results compared to traditional SEO alone. If your brand isn’t cited by AI, you’re missing out on a massive opportunity to reach your audience.”
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Source – GlobeNewswire
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