Ex-Salesloft CMO and Martech Leader Sydney Sloan Joins G2

Software marketplace, G2 hired Sydney Sloan as its new Chief Marketing Officer. Sydney was earlier named among the Top 100 Female B2B SaaS Pipeline Pioneers by SalesIntel.

G2 announced Sydney Sloan as its new Chief Marketing Officer (CMO). Sydney is an exceptional marketing leader in the B2B SaaS industry. She has been part of the growth marketing teams for various pre-IPO and post-IPO companies.

Before joining G2 as the CMO, Sydney headed the marketing function for the cloud compliance automation platform Drata. Earlier, she was the CMO of sales technology company – Saleloft. In her marketing career, she has been part of high-growth companies such as Adobe, Jive Software, and Alfresco.

At the time of this announcement, G2’s CEO and co-founder Godard Abel highlighted the importance of tapping into a full-time CMO to grow in the competitive AI software marketplace. Godard said, “With a promising long-term growth trajectory, it’s important we have the right marketing leadership in place. Sydney’s experience in building and scaling go-to-market for SaaS businesses, coupled with her passion for mentorship and people development, make her a perfect fit for G2. With Sydney now on board, following the CRO and CFO appointments we made last year, I’m confident that our Executive Leadership Team will guide G2 to our next phase of global growth.”

Sydney Sloan, CMO at G2. “As a trusted and influential brand, G2 has an opportunity to further disrupt the market and be the ultimate resource for software and services buyers, sellers, and investors around the globe. I look forward to being part of G2’s growth journey – contributing to the company’s customer-centric culture while driving awareness and demand for the place you go for software.”

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