Traditional marketing is losing its effectiveness in today’s digital-first world. With 1.4 billion pieces of content created daily, executives struggle to stand out. The new face of marketing is executive-led content, where leaders build trust and influence by sharing insights that reach thousands of prospects organically.
Flywheelr, a subscription-based service, helps CXOs, Senior Executives, and Startup Founders establish thought leadership through LinkedIn, strategic content, and executive network-building. With a client base of 55+ senior executives and 35 B2B brands, Flywheelr has achieved $300K ARR within its first year and has been accepted into the Microsoft for Startups program.
“Look at how leaders like Satya Nadella of Microsoft or Aravind Srinivas of Perplexity drive more engagement for their companies than corporate social media ever could,” said Anuraag A. Tyagi, Co-founder of Flywheelr. “Executives are the new brand voices, but most struggle with time constraints and approval bottlenecks.”
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The Shift from Traditional Marketing to Executive-Led Storytelling
Flywheelr provides an alternative to expensive paid ads, overlooked executive branding, and ghostwriters who lack industry depth:
- Expert-Written Thought Leadership Content – Crafted by senior content strategists for high-quality storytelling.
- Network-Building Beyond Content – Helping executives connect with their target audience, an often-overlooked factor in digital influence.
- Seamless Content Approvals & Scheduling – Flywheelr’s app eliminates approval delays, allowing executives to review, edit, and schedule content in minutes—unlike traditional marketing teams requiring excessive back-and-forth.
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Business Impact for Executives
“Flywheelr’s LinkedIn content strategy helped generate inbound business we weren’t even actively pursuing,” said Russell Unrath, CEO of MedCognition, a health tech startup. “One post led an existing customer to discover our adjacent services—resulting in an additional deal.”
Another tech company CEO shared how network-driven visibility transformed their reach: “At least 30 people at an industry event told executives they had already seen LinkedIn posts. It changed how we built trust before even meeting them.”
New Era of Executive Branding
As startups and enterprises shift away from traditional marketing, Flywheelr is positioned as a leader in executive branding and thought leadership.
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Source – Businesswire
