Marketing Technology Insights
Salesforce Ranked #1 CRM Provider

For the 10th consecutive year, Salesforce ranked as the top CRM provider.

In its most recent Worldwide Semiannual Software Tracker, International Data Corporation (IDC) ranked Salesforce as the top provider of CRM software. For the tenth time in a row, Salesforce has taken first place.

IDC is a renowned global market intelligence company that is frequently cited as a top source for market data, which is why it’s important.

Information: Over the course of 2022 compared to 2021, Salesforce increased its overall global CRM market share position and revenue the most.

  • Additionally, according to the data, Salesforce has a dominant market position in the IDC’s segments for sales applications, customer support applications, marketing applications, model-driven application platforms, integration software, and business community applications.

From the viewpoint of Salesforce, “Our customers are at the heart of our strategy, and IDC’s recognition for 10 years of CRM market leadership is testament to the work we’ve done on their behalf to continuously innovate. With Salesforce’s combination of AI, data, and CRM, we are assisting businesses from various industries in connecting with their customers in entirely new ways. Our technology is more mission-critical than ever. – David Schmaier, Salesforce’s president and chief product officer

Quick fact: In addition to leading the market share for CRM globally, North America, Latin America, Western Europe, and Asia-Pacific (including Japan) are all regions where Salesforce dominates.

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