Today’s Launch Marks First vMVPD to Offer Consumers User-Generated Multiviewing on Roku
FuboTV Inc. (d/b/a/ Fubo), the leading sports-first live TV streaming platform, announced the launch of its popular Multiview feature in beta on select Roku devices. The beta feature is expected to launch on additional Roku devices in the coming weeks.
“With Multiview and a suite of product features that enable content discovery and personalization, Fubo’s goal is to ensure fans never miss a moment of their favorite content.”
With today’s launch, Fubo is the first virtual MVPD (vMVPD) to bring user-configurable multiviewing to Roku, America’s #1 streaming platform*. Fubo customers can select and stream up to four live channels simultaneously with Multiview beta. Multiview is fully customizable and available for all Fubo channels, unlike some multiviewing features on other streaming platforms, and particularly lends itself to live sports and news.
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Fubo pioneered multiviewing when it launched Multiview on Apple TV in 2020, years ahead of other vMVPDs.
Fubo delivers approximately 150,000 new content assets to consumers every day, both live and VOD, across sports, news and entertainment. Enabling a seamless way for consumers to customize their user experience with the most meaningful content to them, at the moment it matters, is a key component of Fubo’s product personalization strategy.
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“Multiview has been one of our most loved features and we’re thrilled to expand it to Roku users,” said Isaac Josephson, senior vice president, product management, Fubo. “With Multiview and a suite of product features that enable content discovery and personalization, Fubo’s goal is to ensure fans never miss a moment of their favorite content.”
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Source – Businesswire
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