For their patented technology, FUSE1, PartnerCentric was the only company to be shortlisted for the Most Innovative Technology category of the 2023 US Partnership Awards. FUSE is the only solution in the market that can orchestrate automated commissioning for publishers based on clients’ internal marketing analytics, which not only solves the pervasive affiliate attribution problem by improving accuracy for marketers by 91%2, but also is the only one in the market.
The founder and chief executive officer of PartnerCentric, Stephanie Harris, said, “We are honoured that our FUSE technology has been recognised among such esteemed finalists. “FUSE was specifically built on two decades of affiliate experience to address some of the biggest pain points marketers face in order to accurately and transparently deliver a single source of truth. It serves as the foundation of our Control Suite platform. Our tech-driven services model is demonstrated by the fact that we are the only agency nominated in this category.”
An insurance industry disruptor was having problems with their in-house attribution model, which was based on pixels and batch files. FUSE technology correctly filled in the gaps in the client’s network platform tracking by using the client’s own reporting data. As a result, commissions given to the appropriate affiliate partners increased by 43%. Since it fosters incredibly positive relationships with their publisher base, which is more engaged as a result of accurate commission rates, FUSE is now a crucial component of their ongoing marketing strategy.
FUSE was developed and patented more than five years ago with the goal of bridging the gap between a brand’s internal analytics and its partnership marketing initiatives. In the past, platforms for partnership marketing have given partners credit using their own attribution and tracking techniques. However, without knowledge of other marketing initiatives from the brands or outside sources, there is an average misalignment of over 44%3.
“Aligning marketing budgets in a more effective way can foster incremental growth as well as transparency and trust. It entails returning the control of measurement (and related expenses) to the brands. Since Partner Centric is the largest independent partnership marketing agency in the sector, we are only obligated to our clients and staff, which gives us the flexibility to take advantage of opportunities “Harris said. For our clients, we expertly create technology that provides speed and value.
Fundamentally, FUSE represents a change in the economics of affiliate marketing as a whole, not just a technical advancement in the way performance in the channel is tracked.
The largest independent partnership marketing firm in the US was established in 2015 by industry veteran Stephanie Harris. PartnerCentric is a brand-new type of agency, founded on openness, tenacious independence, and patented technology.
We are cutting-edge strategists who combine bespoke tactical effectiveness with tech-enabled services that are specifically built on two decades of affiliate experience to address the most pressing problems faced by marketers. PartnerCentric’s Control Suite is a revenue and outcome-focused platform of proprietary and patented technologies that refuses to accept the status quo and gives disruptive brands more control.
Some of the most prestigious companies and cutting-edge brands in the world, including lemonade®, Cox® Communications, DTLR®, and hims®/hers®, rely on PartnerCentric to accelerate time to value and fuel growth. Learn how PartnerCentric’s award-winning technology can help your business grow. PartnerCentric has been named the best affiliate marketing agency to work with globally by CLUTCH for years running. Connect with us at www.PartnerCentric.com and on Twitter and LinkedIn.