GAME 7 and Centric Brands Partner to Launch GAME 7 Apparel Line

Multi-platform sports and entertainment brand GAME 7 has created its first apparel collection after the release of its anthology series on Prime Video

An elevated take on athleticwear backed by the Centric Brands’ vast array of resources, the new apparel line includes exclusive NBA products from all thirty teams

GAME 7, the multi-platform sports and entertainment brand, announces the launch of its first apparel line in partnership with Centric Brands LLC, and the new and style-driven sports team apparel collection will be available to consumers exclusively in the U.S. Amazon GAME 7 brand store. The partnership infuses the DNA of GAME 7’s high-performance ethos into Centric Brands’ vast design, merchandising, sales, sourcing and marketing expertise. The collection’s first drop introduces GAME 7 apparel’s new licensing deal with the NBA—setting the stage for future expansion into additional professional and collegiate leagues.

This one-of-a-kind collaboration represents a strategic move to bring GAME 7’s bold, sports-driven style to a wider audience and expand its reach within the world of lifestyle and athletic-inspired apparel. This alliance will allow GAME 7 to scale its footprint and tap into the growing demand for versatile, high-quality activewear across all ages and genders.

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“GAME 7 is a brand that brings together the dynamic energy of big games coupled with the adoration fans have for their teams,” said Jason Rabin, Chief Executive Officer at Centric Brands. “By combining Centric’s innovative designs, operational strengths and retail partnerships with GAME 7’s unique perspective on sports culture, we’re positioned to offer an outstanding product line that will now reach an even broader audience with Amazon customers.”

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“We’ve always believed that what you wear impacts how you feel, how you perform and how you connect with the people who support you,” added Mark Messier, co-founder of GAME 7. “This collection is about more than style; it’s about mindset. Every piece is designed to reflect the intensity, purpose, and pride it takes to rise above your biggest challenges—and to create a connection between athlete and fan.”

“As a huge sports fan myself, I am pleased to be expanding Amazon’s officially licensed sports apparel selection to include this exclusive, elevated collection from GAME 7,” said Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators. “We look forward to helping customers conveniently find whatever they need to cheer on their favorite team in style.”

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Source – Businesswire

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