GroupBy, Topsort Partner to Boost Sponsored Ads

GroupBy Inc., a SaaS-based eCommerce search and product discovery leader, announced a strategic integration with Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company. This integration empowers retailers to maximize revenue with a plug-and-play solution that simplifies the user experience and reduces the development effort needed to showcase sponsored products.

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Both GroupBy and Topsort use AI to drive efficiency and are specifically optimized for maximum ROI. By combining GroupBy’s AI-first Search and Product Discovery platform, powered by Google Cloud Vertex AI Search for Retail, with Topsort’s robust retail media capabilities, retailers can:

• Elevate Product Visibility: Increase visibility for sponsored products, driving higher conversion rates and sales.
• Ensure Highly Relevant Search Results: Leverage GroupBy’s best-in-class search engine to ensure only relevant products will be sent for validation in Topsort’s retail media platform.
• Simplify Retail Media Operations: Streamline the management of sponsored products and reduce operational complexity with a plug-and-play integration that makes it easy to display the right sponsored products in the right place at the right time.

“We are excited to partner with Topsort to offer our clients a more comprehensive and powerful eCommerce solution for displaying sponsored products,” said Roland Gossage, CEO at GroupBy Inc. “By integrating Topsort’s retail media capabilities with our AI-first eCommerce Search and Product Discovery platform, we enable retailers to capitalize on the growing trend of sponsored product listings and drive significant revenue growth with ease and efficiency.”

“Our partnership with GroupBy represents a key step in empowering retailers to drive revenue growth while enhancing customer engagement,” said Umer Paracha, Head of Marketing at Topsort. “By integrating our retail media infrastructure with GroupBy’s AI-first Search and Product Discovery platform, we’re making it easier for retailers to feature relevant sponsored products that elevate the shopping experience, all while maximizing efficiency and ROI.”

Ultimately, this partnership enables retailers to provide more relevant, personalized, and engaging shopping experiences for their customers, which helps foster stronger customer relationships and drive long-term loyalty. By simplifying complex processes and unlocking new opportunities, GroupBy and Topsort are setting a new standard for innovation and efficiency while empowering retailers to deliver exceptional customer experiences through sponsored product listings.

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Source – PR Newswire