The Insights Agent transforms disconnected product reviews, sales data, and enriched product attributes into instant shopper insights
Harmonya, the AI-powered shopper intelligence company for consumer packaged goods (CPG) brands and retailers, announced the launch of its Insights Agent: a first-of-its-kind conversational assistant designed to help teams understand what’s driving product performance and how to respond.
Until now, reviews, sales data, and product attributes have been siloed across platforms, leaving teams to piece together insights manually or miss them altogether. Harmonya’s Insights Agent brings these signals together in one place, helping insights, ecommerce, innovation, and marketing teams ask critical product questions such as:
- What are shoppers saying about chalkiness in high-protein bars?
- Which claims are driving performance in functional hydration drinks?
- How are competitors positioning their all-over body deodorants?
- What attributes matter most in reviews of toys and electronics?
- How do shoppers describe fit and feel in performance apparel?
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These are the kinds of questions CPG teams wrestle with every day; whether they’re shaping brand strategy, identifying whitespace for innovation, optimizing PDP content, or delivering insights to key stakeholders. The Insights Agent accelerates speed-to-insight, delivering clear, contextual answers in seconds, grounded in real shopper language, product characteristics, and performance outcomes.
“This is a brand new way to interact with data,” said Cem Kent, Co-Founder and CEO at Harmonya. “The Insights Agent is built to think like category managers, insights leads, ecommerce directors, and more. It understands the business questions behind the prompt and responds in a way that helps teams take action.”
The Insights Agent removes that friction by combining verified reviews, item-level performance signals, and attributes enriched with Harmonya’s proprietary tagging. This layered approach reveals what shoppers are saying and connects it to real performance and category dynamics.
Early users have used the Insights Agent to distill voice-of-the-shopper insights that strengthen brand storytelling, compare competitor positioning and understand which attributes are linked to performance, explore trends across segments and benefits, and draft retailer-ready narratives in seconds. It has also become a key resource for guiding innovation work with greater confidence and precision.
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“What makes the Insights Agent so powerful is the architecture behind it,” said Dima Machlin, Co-Founder and CTO at Harmonya. “We’ve built a proprietary data engine that doesn’t just layer AI on top of product data; it redefines how that data is structured and connected. By stitching together shopper language, item-level performance, and deep product context, we’re able to quantify what teams care about, grounding subjective signals in real sentiment and linking them to commercial outcomes. This is the first time teams can explore these dimensions conversationally, with confidence that the insights are built on clean, context-aware, decision-ready data.”
Unlike generic AI tools, the Insights Agent was trained on hundreds of real CPG use cases and powered by Harmonya’s attribute-led enrichment engine. It understands product detail, consumer nuance, and the commercial reality behind every decision. This makes it especially useful for teams navigating dynamic categories, complex portfolios, or shopper trends that evolve faster than legacy research can track.
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Source – PR Newswire
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