Higgsfield.ai, the AI-native video reasoning engine, announced a $50 million Series A financing, led by GFT Ventures with participation from BroadLight Capital, NextEquity Partners, AI Capital Partners (Alpha Intelligence Capital’s US-based fund), Menlo Ventures, Alpha Square Group, and several other strategic investors. The oversubscribed round, capped at $50M, represents a decisive break from traditional video production, positioning Higgsfield as the backbone of synthetic media and AI video reasoning.
In just five months after launch, Higgsfield amassed more than 11 million users. With more than 1.2 billion social media impressions in the same time period, Higgsfield.ai has established itself as the dominant video AI generation platform for professional creators, surpassing the combined reach of all competitors.
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Click-to-Video is a new category for AI media creation, pioneered by Higgsfield. While Text-to-Video and Image-to-Video rely on complex prompts, Click-to-Video replaces guesswork with simplicity: one click transforms curated presets into cinematic, brand-ready clips. This shift moves AI video beyond experimentation into predictable, scalable, enterprise-grade production.
This financing marks the convergence of breakthrough innovation with transformative industry expertise. Founder and CEO Alex Mashrabov has assembled a world-class team that blends frontier AI research with deep video expertise to build the leading AI-powered creative platform and flag-bearer for the attention economy.
As Higgsfield scales from professional creators to enterprise teams, its platform delivers the rigor, control, and performance demanded by global brands.
Key Differentiators
Higgsfield integrates its own proprietary models and best-in-class third-party models into enterprise-grade workflows, delivering:
- Ease of Use: Accessible from any browser. Drag-and-drop, point-and-click templates instead of the tedious process of prompt engineering tweaks for each model.
- End-to-end workflows: Ideation, editing, and post-production in one platform, enabling an easy journey from storyboarding to final production.
- The newest Draw-to-Video lets anyone bring their creative vision to life at the speed of the Internet.
- UGC Factory and Higgsfield Ads propel the adoption of AI-generated UGC-style ads and rapid A/B creative at scale.
- Higgsfield Speak enables photo-realistic Digital Ambassadors that feel human, capable of showing emotion, and inspiring trust to promote and sell products.
- Enterprise performance: a proprietary engine optimized for maximum speed at the lowest inference cost.
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The Leadership Vision
Alex Mashrabov, Co-Founder & CEO
“For decades, creativity was gated, intermediaries dictated the pace, tools, and economics. The Higgsfield platform requires zero cognitive load and dismantles the model of cumbersome traditional production processes. We are the platform that makes creativity move at the speed of culture. Every frame we render accelerates a flywheel that empowers both brands and creators.”
Yerzat Dulat, Co-Founder & CTO
“Engineering at Higgsfield is not about catching up; it’s about breaking through. We’ve consistently pushed the edge of technology, powered by exceptional engineers who thrive on solving the hardest challenges. We created a unique culture within the team, spanning from Asia to Silicon Valley, to push boundaries. Daily product improvements allow us to get ahead of the competition. That’s the network effect: adoption drives intelligence, intelligence drives adoption. We refuse to wait for permission from incumbents; we’ll outlast and outscale them.”
Mahi de Silva, Co-Founder & Chief Strategy Officer
“Brands must leverage AI; it’s time to abandon the outdated, tired methods for content production, advertising, and customer conversion. Higgsfield is building a new creative operating system that can serve Fortune 500 companies, agencies, and a vast array of global creators.”
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Source – PR Newswire
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