InboxArmy, a leading email marketing agency, has released a comprehensive guide detailing the top email newsletter design tips and trends for 2025. Authored by 20-year email marketing veteran Scott Cohen, CEO of InboxArmy, the guide aims to help businesses enhance their email newsletter designs
“Automation and segmentation are vital components of email marketing, yes,” says Cohen. “The design of your email newsletter is equally critical. A well-designed email newsletter not only captures attention but also drives engagement and conversions.”
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The guide outlines eight essential tips for designing compelling email newsletters, including:
- Optimize Layouts for Mobile: Choose layouts that are mobile device-friendly and visually appealing.
- Develop Engaging Content: Provide valuable and relevant information that resonates with your audience’s interests and needs.
- Include Clear Calls to Action: Incorporate prominent and concise calls to action to guide readers to desired actions .
- Incorporate Eye-Catching Visuals: Use high-quality images and graphics to enhance the visual appeal and complement the content.
- Tailor your subject lines to each recipient: Personalizing subject lines helps capture attention and increases open rates by making the email feel more relevant to the reader.
- Utilize newsletter templates: Using pre-designed templates helps streamline the creation process and ensures consistency in design across newsletters.
- Personalize the header and footer: Customizing these sections gives your newsletter a unique, branded touch and can include important links or contact info.
- Be mindful of your font choices: Choose legible, appropriate fonts that complement your design and enhance readability across devices.
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The guide highlights emerging design trends for 2025, enabling businesses to stay ahead in the evolving digital landscape.
About InboxArmy
InboxArmy is a full-service email marketing agency offering the full spectrum of email marketing, SMS, push and in-app messaging services, including campaign management, email marketing strategy, email automation, email design and coding, and more.
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Source – PR Newswire
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