J.D. Power Brings Customer Behavior Analytics to Snowflake Marketplace

J.D. Power, a global leader in data and analytics, announced a collaboration with Snowflake, the data and artificial intelligence (AI) company, to bring its industry-leading customer behavior datasets to the Snowflake Marketplace.

Launching with a focus on the insurance and financial services sectors, this initiative will deliver daily competitive insights into consumer behavior—how people shop for, purchase, retain, or switch auto, homeowners, and renters insurance—across top carriers at both national and state levels. It also will provide banking and payments providers with comprehensive data and insights into consumer payment preferences across the industry. J.D. Power primary data will be available to Snowflake users in a standardized data sharing format that can be seamlessly integrated into existing analytics, forecasting and AI models.

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The Snowflake Marketplace is an open marketplace for data, analytics and AI products. J.D. Power will continue to expand its offerings of datasets on the Snowflake Marketplace in the coming months.

“The global data marketplace is projected to become a $3.5 billion¹ industry by 2028 as businesses and investors in virtually every sector have become increasingly reliant on accessing world class primary data and alternative data in a standardized format to power their analytics and AI initiatives,” said Keith Webster, president of global business intelligence at J.D. Power. “J.D. Power has built its reputation on delivering the most robust, comprehensive and timely data insights available, anywhere. By making these resources accessible via the Snowflake Marketplace, we are meeting our customers where they go to obtain, analyze and model data to achieve critical business objectives.”

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“At Snowflake, we’re committed to empowering organizations with seamless access to high-quality data that drives innovation,” said Kieran Kennedy, global head, data cloud products at Snowflake. “Our collaboration with J.D. Power brings unparalleled consumer behavior insights to the Snowflake Marketplace, enabling our customers to accelerate their AI and analytics initiatives with trusted, ready-to-use data.”

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Source – Businesswire

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