Jeremy Tucker Appointed New Chief Marketing Officer of AutoNation

AutoNation announced the appointment of Jeremy Tucker as Chief Marketing Officer, effective Monday, April 21, 2025. Tucker will join AutoNation’s Senior Leadership Team and report directly to the company’s Chief Executive Officer Mike Manley.

“Jeremy’s exceptional experience fostering brand loyalty, leading high-performing teams, and delivering innovative marketing strategies is aligned with our commitment to customer excellence. The future is bright at AutoNation, and we are thrilled to welcome Jeremy and to continue strategically evolving and growing our consumer reach under his leadership,” said Mike Manley, Chief Executive Officer at AutoNation.

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Tucker is an award-winning marketing executive who brings to AutoNation a proven track record of leading high-performing teams, successful franchise development and accelerating sustainable growth. He most recently served as Executive Vice President, Global Chief Marketing Officer and Chief Franchise Officer at Spin Master, where he spearheaded the launch of new entertainment franchises and elevated brand growth in more than 100 countries.

Tucker’s extensive leadership experience spans world-class consumer brands, holding key marketing roles, and delivering transformative results. At Planet Fitness as Chief Marketing Officer, he successfully accelerated a digital transformation, boosted brand loyalty and grew membership to record levels. At Nissan Motor Company as Head of U.S. Marketing, he pioneered high-impact integrated marketing campaigns through best-in-class collaborations, resulting in four straight years of market share growth. Earlier, at The Walt Disney Company as Vice President of Strategic Marketing, Tucker repositioned and increased global market share of the Disney Princess mega franchise.

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“I am honored to join AutoNation as Chief Marketing Officer, and I look forward to working with this talented team to elevate the brand, connect with customers in meaningful ways, and build on AutoNation’s legacy of innovation and excellence,” said Jeremy Tucker, Chief Marketing Officer at AutoNation.

Tucker holds bachelor’s degrees in both Business Administration and Fine Art from Louisiana State University and a Master of Business Administration from Southern Methodist University.

Tucker joins AutoNation following the departure of Rich Lennox who served as the company’s Chief Marketing Officer for two years.

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Source – PR Newswire

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