Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Adobe Launches GenStudio for Accelerated Performance Marketing
Adobe announced the general availability of Adobe GenStudio for Performance Marketing, a new generative AI-first application that empowers brands and agencies to accelerate the delivery of global advertising and marketing campaigns. The new offering addresses one of the biggest challenges facing businesses today, where the need for highly personalized, on-brand and performant content—across a myriad of channels and geographies—is outstripping available resources. In fact, between now and 2026, nearly two-thirds of marketers* believe the demand for content will grow by at least five times, driven by consumers who expect brand experiences that are dynamic and personalized to their interests.
Capgemini Report Reveals Customer Experience Gap in Automotive Industry
The Capgemini Research Institute’s latest report titled ‘Joining the race: Automotive’s drive to catch up with customer experience’, published, reveals a significant gap between how automotive business leaders and consumers perceive the quality of their customer experience (CX). In today’s competitive landscape, customer expectations are shaped by exceptional service standards across various industries, yet the survey shows that automotive CX frequently falls below par, ranking 9th out of 13 major consumer-facing industries. In comparison, mobility-as-a-service is overall ranked higher by customers, but with a significant variation depending on the country.
MapQuest Unveils Private Mapping App to Protects Your Data from Big Tech
MapQuest, the original internet mapping solution, announced the release of Private Maps by MapQuest – the first app from a leading mapping brand specifically designed to protect users’ privacy. Secure, straightforward and free from invasive trackers, Private Maps by MapQuest shifts the focus of online mapping back to what matters most: the journey, because your personal data shouldn’t be the cost of finding your way.
Vistar Media’s Ad Server & CMS to Power JOLT’s DOOH Advertising Network
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced that JOLT, an innovative global OOH/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. The expanded partnership enhances JOLT’s advertising operations across Australia, New Zealand, the UK and Canada, which will now be managed and operated using Vistar’s suite of enterprise software. This includes Vistar’s Ad Server, content management system (CMS) and supply-side platform (SSP).
Swoop Unveils Privacy-Safe GenAI for Pharma Omnichannel Marketing
Swoop, the leader in privacy-safe healthcare marketing and data solutions, is proud to announce the launch of Swoop AI Assistants. This innovative suite of AI-powered tools enables pharma marketers to dynamically interact with their data and transform it into actionable insights that fuel omnichannel marketing strategies. Accessible exclusively through Swoop Piper, the company’s proprietary GenAI platform, these AI Assistants represent a new frontier in healthcare marketing, empowering brands to accelerate decision-making and deliver more personalized, coordinated messaging across all channels.
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