Over the previous year, the GDPR-first buyer database at Lead2Pipeline increased by 150% in EMEA and by 75% in Asia-Pacific. Jarrett Simisky, a veteran of the B2B thought leadership sector, joins Lead2Pipeline as Senior Director as the company relocates its headquarters from New York to Austin.
Global technology firms employ the B2B demand creation tool Lead2Pipeline, which recently revealed that the number of buyers in its exclusive database had surpassed 57 million. To meet the growing demand for lower funnel programs, the company hired thought leadership industry veteran Jarrett Simisky with great success. The business relocated its headquarters from New York to Austin, Texas, in order to better serve its expanding base of technology clients.
Lead2Pipeline’s GDPR-first database has increased to more than 57 million global buyers over the previous 12 months, expanding by 75% in Asia Pacific and 150% in EMEA.
The business is one of just twenty global lead generation companies that LeadScale has recognized for verified leads that go above and beyond GDPR requirements for digital compliance. Due to this, Lead2Pipeline is able to execute lower funnel demand gen programs that are entirely GDPR compliant via phone and email throughout the DACH area (Austria, Germany, and Switzerland) in English, French, and German.
Latin American Spanish-language programming has increased at the company’s expense outside of EMEA. Additionally, clients with offices in Singapore and Australia have been expanding more quickly than their US-based competitors, pointing to a potential recovery for Asia Pacific technology enterprises.
“Our customers rely on our database to reach technology buyers in every region,” said Chip Klang, co-founder and CEO of Lead2Pipeline. “They continue to build pipeline for their sales teams despite the global recession by focusing on data and exclusively targeting buyers demonstrating intent for their solutions,” says the author.
Demand for research- and survey-based content has dramatically increased as technology marketers are under more pressure to generate lower funnel (buyer-ready) leads for their sales teams.
One of the most seasoned thought leadership sales professionals in the business, Jarrett Simisky, was successfully hired by Lead2Pipeline to assist with the creation and scaling of these lower funnel content syndication campaigns. Simisky, who is based in Boston, Massachusetts, has fostered relationships and drove growth at a number of well-known brands, including QuinStreet (which TechnologyAdvice acquired), TCI, and TechTarget.
Simisky expresses excitement about his decision to join Lead2Pipeline “at a time when IT marketers are looking for direction for their whole funnel demand generation operations. Modern intent signals from Lead2Pipeline enable our clients to precisely target their campaigns for high-quality content.”
During the pandemic, SaaS firms expanded quickly, and several established teams outside of the Bay Area, Boston, and New York. Austin, Texas has benefited greatly from this nationwide movement of flexible IT workers. Austin is home to a vibrant tech marketing community in addition to engineering and customer success organizations.
Lead2Pipeline relocated its offices earlier this year from New York City, where the business was formed, to Austin, while keeping a remote worldwide staff. With key team members residing permanently in Texas, the company hopes to forge close ties with the Austin tech marketing community.
“Giants in technology and well-funded companies are establishing roots in Austin. We believe this city has a great future and want to grow with our customers,” Klang continued.