The world’s biggest experience management event, Qualtrics X4 Summit, is returning to Salt Lake City in 2025.
Qualtrics, the pioneer and leader in the experience management category, is once again bringing together the brightest minds in the industry for its annual X4: The Experience Management Summit. Scheduled to take place in Salt Lake City from March 18-20, 2025, this highly anticipated event promises to deliver three days of learning, inspiration, and connection for over 8,000 C-suite executives, thought leaders, and Experience Management professionals.
Qualtrics was recently recognized in the list of MarTech Insights’ best tools for online retail businesses.
Sudipto Ghosh, Head of Global Marketing at Intent Amplify, said, “At X4 2024, I witnessed the power of Artificial Intelligence in experience management through globally renowned brands such as Porsche, Adidas, Delta Airlines, Shake Shack, and Hilton. The AI think-tank at Qualtrics, led by CEO Zig Serafin, President AI Gurdeep Pall, Brad Anderson (President- Products, User Experience and Engineering), and Chief Medical Officer Adrienne Boissy, have played a key role in building “experience management” into a strong category for the marketing, customer service, HR, and analytics markets. I am predicting another year of fast-paced engineering innovations at Qualtrics XM. These innovations could enable customers to fulfill CX, EX, and Strategy and Research faster, and take the XM capabilities to new heights in 2025. I look forward to the X4 2025 and revisiting the discussions I had with the Qualtrics AI leaders and researchers with renewed energy and zeal.”
Vizient recently partnered with Qualtrics to help organizations understand relationships between quality, safety, and patient experiences. The partnership will drastically improve the national healthcare management systems with AI at the core of its performance.
The Importance of Experience Management
Experience management is the practice of designing, delivering, and continuously improving experiences that meet the evolving needs and expectations of customers and employees. In today’s competitive market, organizations that prioritize experience management are better equipped to build strong relationships, drive loyalty, and ultimately, gain a competitive advantage. Qualtrics, with its cutting-edge technology and expertise, has been at the forefront of this movement, empowering businesses to harness the power of experience management to drive growth and success.
A Star-Studded Lineup of Speakers and Sessions
X4 2025 promises to be an unforgettable experience, with a stellar lineup of speakers from the world’s biggest brands and organizations. Joining Qualtrics executives, including CEO Zig Serafin, on the main stage will be visionary and inspiring leaders who will share their insights on how experience management can be leveraged to build relationships, act on feedback, and drive business impact. The summit will feature a range of informative and inspiration-filled breakout sessions and collaborative workshops, covering topics such as AI-powered innovations, customer experience strategy, employee experience, and company culture and engagement.
A Proven Track Record of Success
The success of X4 is evident in the feedback from previous attendees. An impressive 80% of X4 2024 attendees reported learning how to solve a critical business challenge at the conference. This year’s event promises to be just as impactful, with attendees leaving energized, informed, and prepared to drive immediate impact in their organizations.
A Must-Attend Event for Business Leaders
According to Lynn Girotto, Qualtrics Chief Marketing Officer, “X4 is the essential event for any business leader who wants to create strong connections with customers and employees at scale.” With its unique blend of insights from top brands, hands-on experience with the latest AI-powered Qualtrics innovations, and opportunities for networking and collaboration, X4 2025 is an event that no business leader can afford to miss.
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In conclusion, X4: The Experience Management Summit is a testament to the growing importance of experience management in today’s business landscape. As organizations strive to create memorable experiences for their customers and employees, Qualtrics’ X4 summit provides a unique platform for learning, inspiration, and connection. With its impressive lineup of speakers, informative sessions, and collaborative workshops, X4 2025 is an event that promises to deliver real value and insights for business leaders and Experience Management professionals alike.
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