Mark Your Calendars: Watch NFL Playoffs on the Amazon Prime Video Starting 11 Jan

Get ready for an intense NFL Wild Card matchup as the Pittsburgh Steelers take on the Baltimore Ravens, streaming exclusively on Amazon Prime Video.

In a groundbreaking move, Amazon Prime Video will make its postseason debut by streaming the NFL Wild Card playoff game between the Pittsburgh Steelers and Baltimore Ravens on Saturday, January 11. This marks the first time the streaming giant has expanded its NFL coverage beyond the regular season, offering fans an exclusive viewing experience. This shift toward exclusive streaming of high-profile NFL postseason games is a pivotal moment for both sports broadcasting and advertising.

NFL playoffs contribute immensely to OTT viewership and digital advertising in the US. According to Nielsen, Amazon Prime Video viewership in September recorded a 12% bump, coinciding with the launch of the Thursday Night Football. Prime Video’s NFL-focused content led to a 13% increase in football viewership in 2024. All these explain why advertisers are choosing Prime Video as their prime destination to launch advertisements in 2025.

As we head into 2025, this development signals a larger trend toward digital-first sports media. Prime Video’s move could be a catalyst for the future of how sports content is consumed, as more fans migrate toward streaming platforms for real-time, on-demand access. With Amazon’s deep pockets and expansive reach, other tech giants will likely follow suit, making traditional TV broadcasts less dominant in the years to come.

Source: Amazon

Coverage will begin with the Wild Card Pregame Show at 7:30 p.m. ET, followed by the highly anticipated game at 8 p.m. ET, live from M&T Bank Stadium in Baltimore, Maryland.

In terms of sports advertising, this transition opens up new opportunities for targeted, interactive ads tailored to specific viewer profiles. With the ability to leverage Amazon’s vast data ecosystem, advertisers can push personalized content that resonates with the audience, offering a more engaging and effective advertising experience. This marks a significant shift in how brands engage with sports fans, as the boundary between live sports and digital advertising continues to blur. The game on January 11 is just the beginning of what could be a new era of digital sports broadcasting and advertising in 2025 and beyond.

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Where and How to Watch the Steelers vs. Ravens NFL Wild Card Game on Prime Video

Fans in the U.S. can catch all the action of the Steelers vs. Ravens NFL Wild Card game on January 11 through Prime Video, available on a variety of devices. Stream directly to your smart TVs, streaming media players, or set-top boxes using the Prime Video app, which is also accessible on mobile devices. For those on the go, the game will also be available on NFL+ via smartphones and tablets. Additionally, Prime Video will stream the game live on Twitch, expanding its reach to a younger, more digitally native audience. For local fans in Pittsburgh and Baltimore, the game will also be broadcast on over-the-air TV stations.

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