Markable, the AI-powered ad-tech platform fueling the modern creator economy, announced that it has surpassed $500 million in gross merchandise value (GMV) for its retail partners over the past 8 months, and things are only heating up. The company is eyeing $1 billion in creator-led sales by the end of 2025.
The announcement marks a major milestone for the company and the thousands of creators it supports across the world’s largest retail platforms.
“When we say Creator, a lot of people think of amusing internet videos or fashionistas,” said Joy Tang, Founder and CEO of Markable. “But behind the screens, Creators are moving markets. Our partnership is a key engine that powers social commerce. And the numbers prove that it’s working.”
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This news comes just one year after Markable announced the launch of its $100m Creator Fund, a bold investment into powering the partnerships that scale the Creator economy. The funds provided to Creators drive affiliate spend, ad credits, and performance support for some of the biggest Creators in the US. The initiative has powered significant earnings growth across the company’s partner network, where creators routinely increase their earnings by 2x to 5x using Markable’s fund and performance boosting platform.
“We believe the future of social commerce is creator-led,” said Tang. “Where consumers enhance their relationship of trust with Creators. Our job at Markable is to facilitate and expand the number of people seeing and interacting with their content by orders of magnitude.”
A Billion-Dollar Breakout Year
With GMV already exceeding half a billion dollars in 2025, Markable is experiencing a breakout year:
- $500m+ GMV driven over the past 8 months
- On pace to surpass $1bn GMV by December, based on internal projections
- Triple-digit revenue growth YoY
- Top creators earning 7 figures
Markable’s SaaS platform helps creators build shoppable storefronts, generate viral content, automate DMs, and manage affiliate deep links, all powered by proprietary AI systems. But it’s the company’s ads technology and funding infrastructure that sets it apart.
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Markable fronts ad spend, runs boosting campaigns on behalf of creators, and handles all attribution, optimization, and payment logistics end-to-end.
Celebrating the Wins: Markable Creator Award Ceremony, Fall 2025
To celebrate this shared success, Markable will host its first-ever Creator Award Ceremony this fall in Los Angeles, November 5–6. Honoring the top creators driving billions in affiliate sales for Amazon, Walmart, and more. Featuring a red‑carpet awards show, an Oscar‑style fine dining experience, and immersive Day 2 activities—from workshops to yoga to a poolside party. This exclusive, invite-only event brings together 10 of Markable’s top creators—each driving eight- to nine-figure annual sales—along with other leading creators and leaders from Meta, TikTok, YouTube, Pinterest, and Snapchat. If interested in sponsoring, we welcome the opportunity to partner with top retail and platform partners (serious inquiries only). A rare chance for platforms, brands, and agencies to connect with the best in a premium, intimate setting.
“This is one of those moments where we get to step back and really appreciate what’s possible when we partner closely,” said Tang. “Our platform only wins when creators do, and we’re genuinely excited to bring together some of the top names in social commerce to celebrate an incredible breakout year.”
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Source – PR Newswire
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