Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!
Salesforce Launches Agentforce & Retail Cloud for Retail
Salesforce the world’s AI CRM, unveiled two AI-powered innovations for retailers: Agentforce for Retail and Retail Cloud with Modern POS, helping store associates, customer service representatives, and digital merchants boost productivity and sales, while delivering more personalized shopping experiences. Agentforce for Retail includes a new library of pre-built agent skills, making it easier for retailers to build AI agents that automate time-consuming tasks, such as order management and appointment scheduling, and deploy rapid shopper personalization at scale.
Text Request Launches 2025 Business Texting Report
97% of businesses who text would recommend it to others. That’s just one of the many findings in the 2025 State of Business Texting Report published by Text Request, the industry-leading business messaging platform. The report, based on more than 500 survey responses from professionals across the U.S. and Canada, details how organizations are texting with customers and employees, what trends to expect over the next calendar year, and what opportunities this creates for businesses.
Contentstack Acquires Lytics, a Leading Customer Data Platform
Contentstack, the composable digital experience platform (DXP) leader, today announced its acquisition of Lytics, pioneer of the real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users at scale. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community.
Pollo AI Unveils Tool for Consistent Video Characters
Pollo AI continues to raise the bar in AI video generation with the addition of its latest feature: Consistent Character Video, which can transform still images into high quality AI videos, while maintaining consistency of characters, objects, or scenes throughout every frame. Users can upload one or up to three images of a subject to the tool – it could be a person’s face, for example, or image(s) of an inanimate object, like an appliance or piece of clothing, or image(s) of specific scenes. The AI video generator will then use the image(s) as the reference point(s) when generating its video content, ensuring that the original visuals are accurately and consistently portrayed.
DataXstream Launches OMS+ 4 for Faster SAP Sales Execution
DataXstream LLC, an SAP® Endorsed app and Gold-level partner developing innovative solutions for SAP sales and distribution, announced the fourth release of its award-winning OMS+ platform, which significantly accelerates quote and order processing capabilities within SAP S/4 HANA On-Premise and SAP S/4 HANA Private Cloud environments.
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