Martech Weekly Roundup: Key Insights in Marketing Technology

Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!

Zoovu AI Platform Now on Microsoft Azure Marketplace

Zoovu, a leading AI search and product discovery platform, announced that it joined the Microsoft Azure Marketplace to make its product discovery experiences accessible to Azure customers, including Zoe, Zoovu’s new generative AI-powered product advisor that integrates Microsoft Azure OpenAI Service. Zoovu customers can now take advantage of the Azure cloud platform to launch personalized ecommerce experiences with unmatched speed and scale.

6sense Enhances AI to Boost B2B Revenue at Breakthrough ‘2024

6sense, the leading platform revolutionizing B2B revenue generation, this week hosted Breakthrough 2024. The annual event brought together more than 1,200 sales and marketing leaders, providing a dynamic environment for in-person connection and collaboration to advance innovative uses of AI technology in driving business growth.

Infosys and zooplus Team Up to Boost Digital Transformation in E-Commerce

Infosys , a global leader in next-generation digital services and consulting, announced a strategic collaboration with zooplus, a leading European e-commerce company based in Munich, Germany, to enhance its service capability and scalability. The collaboration will establish a state-of-the-art Global Capability Center (GCC) in Hyderabad, India.

Iterate.ai & TD SYNNEX Team Up to Deliver AI to Resellers

Iterate.ai, whose AI platform enables enterprises to build production-ready applications and ready-to-use products for private AI requirements and the AI PC era, has partnered with TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem. The partnership will make Iterate.ai’s advanced AI portfolio available to TD SYNNEX’s extensive network of resellers and their customers worldwide.

Blueshift Launches e-Commerce Accelerator with Shopify App

Blueshift, a leading CDP and cross-channel marketing platform, is thrilled to announce the launch of its new Shopify App Integration, designed to help e-Commerce brands unlock the full potential of their customer data. This integration allows Shopify users to synchronize customer data, shopping behavior, and transactional information seamlessly with Blueshift’s AI-powered platform, enabling more personalized, automated marketing campaigns.

Be sure to tune in next week for more updates, expert analysis, and the latest innovations that can empower your marketing efforts. Until then, keep exploring, experimenting, and embracing the tools that drive success!