Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!
CloudHesive Boosts CX with Salesforce Integration
CloudHesive, a leader in cloud services and an Amazon Web Services (AWS) Premier Consulting Partner, announced a significant upgrade to its ConnectPath CX platform, powered by Amazon Connect, with full Salesforce integration. This enhancement enables users to leverage the robust feature sets of ConnectPath CX and Amazon Connect directly within the Salesforce application, improving agent efficiency, customer experience, and operational workflows.
Brightcove Boosts Global Growth via MarTech Partnerships
Brightcove the world’s most trusted streaming technology company, is sharing significant enhancements to its platform through strategic partnerships to enhance the video content creation, distribution and monetization process. As part of the goal to help customers build more cohesive, easy-to-deploy martech stacks, Brightcove has integrated capabilities from companies like Acquia that deliver additional benefits to customers.
Agentforce 2.0: The Digital Platform for a Limitless Workforce
Salesforce the world’s AI CRM, announced Agentforce 2.0: the newest version of Agentforce, the first digital labor platform for enterprises — a complete AI system for augmenting teams with trusted, autonomous AI agents in the flow of work. This release introduces a new library of pre-built skills and workflow integrations for rapid customization, the ability to deploy Agentforce in Slack, and advancements in agentic reasoning and retrieval augmented generation (RAG). These advances will enable companies to scale their workforce with customized agents capable of handling complex, multi-step tasks with even more precision and accuracy.
IAS Launches Quality Attention and Social Attention Metrics
Integral Ad Science a leading global media measurement and optimization platform, today announced the release of its new Quality Attention™ Optimization product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the global attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both programmatic and social campaigns.
NIQ Research Reveals Hidden Views on AI-Generated Ads
As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain processes AI-generated advertisements—with critical implications for advertisers navigating the opportunities and challenges of this emerging technology. NIQ will be speaking about these findings across generational considerations at the CES 2025 panel session, Adapting to Change: Demographic Shifts in Advertising Strategyon Thursday, January 9th at 10:00 a.m. PST.
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