Martech Weekly Roundup: Key Insights in Marketing Technology

Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!

Interact Marketing Boosts AI Offerings for 2025

Interact Marketing, a leading national digital marketing agency in Newburgh, is thrilled to announce the expansion of its AI-powered marketing solutions for 2025. With a focus on cutting-edge campaign optimization, AI-enhanced video production, and content generation, Interact Marketing continues to push the boundaries of what’s possible in digital marketing innovation.

iBP Marketing Acquires AI Firm to Transform Google Profiles

iBP Marketing, a leader in transforming how small businesses grow their local digital presence, has acquired GMB Experts, an AI optimization technology firm specializing in enhancing local search performance. This acquisition expands iBP Marketing’s ability to deliver fully managed Google Business Profile services that help small businesses dominate local search results and Google Maps—an area often ignored by most.

FreeCast Launches Zer0Gap for 100 Percent Ad Fill

FreeCast is announcing the next piece of its whole-industry streaming solution, a first of its kind “Zero Gap” programmatic platform promising 100% ad fill rates. With this powerful 3-in-1 advertising solution, FreeCast is catering to both programmers and marketers, by maximizing the monetization potential of content and delivering some of the most-targeted and thus most-valuable ads in the industry. Currently in a pilot program for QA testing, FreeCast’s Zer0Gap programmatic platform will officially launch on January 20th.

PlayersTV Acquires Cloud Media, Adds Sports-AI Ads

PlayersTV, the first athlete and fan-owned media company, announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distribution company. This strategic year-end move boosts PlayersTV’s reach to a total of 500 million monthly ad impressions, solidifying its position as a trailblazer in athlete-driven lifestyle entertainment while broadening its ability to connect with advertiser and inventory networks.

Pulse AI Gains Traction as Brands Embrace Customer Insights

Chatmeter, the leader in customer intelligence, is now the most advanced AI-powered reputation management platform for multi-location brands thanks to product innovations and rapidly growing adoption. “While traditional tactics for collecting consumer feedback, like NPS surveys, will always be there, Pulse AI presents a new way to understand the voice of…”