Mercatus Launches Dxpro, Modern Digital Platform for Grocers

DXPro Empowers Regional Grocers to Deliver Personalized, Seamless Shopping Experiences Once Reserved for Mass Merchants

Mercatus, the leading provider of digital commerce solutions for grocery retailers, announced the launch of DXPro, a fully connected digital experience platform designed to help grocers grow sales, deepen loyalty, and streamline commerce operations amid intensifying competition.

Grocery shopping has fundamentally changed. According to recent research from Brick Meets Click and Mercatus, more than 80 million U.S. households placed at least one online grocery order in February 2025—a record for eGrocery adoption. shoppers expect personalization, speed, and convenience across every retail interaction—both online and in-store.

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As expectations rise, regional grocers face mounting pressure to keep pace. Fragmented systems, disconnected data, and limited digital infrastructure make it harder to compete with mass merchants like Walmart, who continue to advance their lead in grocery market share by delivering more personalized and connected digital experience.

DXPro is purpose-built to help grocers close that gap—and compete with confidence on their terms.

By unifying customer intelligence, personalized engagement, and flexible commerce capabilities across a fully connected web and mobile experience, the new DXPro gives regional grocers full control over the digital shopper journey—from first impression to transaction.

“Regional grocers have always stood out for their strong community relationships and exceptional service model, but they’ve lacked the digital tools and control to bring those advantages online,” said Lan Nguyen, CEO at Mercatus. “DXPro changes that. It levels the playing field, empowering grocers to deliver personalized, seamless, customer-first experiences once reserved for the largest national chains.”

DXPro’s embedded CDP unifies digital and in-store interactions into a real-time shopper profile. That intelligence is activated through AisleOne—Mercatus’ AI engine for predictive, intent-based personalization across search, promotions, and product discovery. These AI-powered features help grocers deepen relationships, boost conversions, and drive more frequent, higher-value purchases.

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The platform’s upgraded commerce core ensures a smooth, intuitive basket-building and checkout experience. Meanwhile, integrated fulfillment tools optimize pickup, delivery, and in-store order management—empowering grocers to meet rising customer expectations with operational efficiency.

“With DXPro, every customer interaction becomes an opportunity to drive digitally influenced sales,” Nguyen added. “Grocers can increase loyalty through personalized journeys, grow basket sizes with product recommendations, boost purchase frequency with relevant offers—all while protecting and growing margin.”

One of DXPro’s most impactful features is its ability to accelerate retail media growth through commerce-driven, intent-based ad experiences.

The platform transforms digital storefronts into monetizable properties with its proprietary widget technology—giving grocers full control to run targeted, brand-sponsored campaigns across their first-party channels and attract national CPGs as well as regional and local advertisers.

DXPro includes prebuilt integrations with leading POS, loyalty, coupon, and fulfillment partners. Its microservices architecture makes it easy to add new services and grow without vendor lock-in—putting grocers in charge of how they modernize their tech stack. This flexibility also extends to DXPro’s modular design and onboarding process, allowing the platform to be implemented quickly and expanded over time as retailers’ business needs evolve.

DXPro is available immediately for new Mercatus clients, while existing customers—including Big Y and Stater Bros—will begin transitioning to DXPro starting this summer.

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Source – PR Newswire

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