MikMak Unveils Enhancements to Drive Profitable Brand Growth

MikMak, the leading global eCommerce enablement and analytics platform, announced significant enhancements to the MikMak 3.0 Platform. This will empower brands to grow profitably by enabling commerce everywhere and measuring omnichannel outcomes. These new capabilities reinforce MikMak’s position as the industry leader in helping global brands drive demand, prove ROI, and grow revenue—no matter the economic climate.

The latest platform advancements include the launch of the MikMak Pricing Intelligence Report, the MikMak Headless Commerce API – Ad Units, and the integration of the Instacart API; as well as a first-of-its-kind exclusive partnership with AccelPay—a payment and fulfillment solution tailored for the Alcohol industry. Together, these enhancements support MikMak’s continued commitment to advancing composable commerce, omnichannel data visibility and real-time attribution across every digital touchpoint.

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“Brands are under immense pressure to prove the impact of every marketing dollar,” said Rachel Tipograph, Founder and CEO of MikMak. “That’s why we’ve built the most advanced commerce intelligence platform in the world. With these new features and integrations, MikMak gives brands the tools they need to drive profitable growth, adapt to shopper behavior in real-time and unify their global tech stack. This is the future of commerce marketing—and we’re proud to be leading the charge.”

Key Enhancements to the MikMak 3.0 Platform Include:

Unlock the Price Points That Convert with the MikMak Pricing Intelligence Report: MikMak’s first iteration of a powerful new Pricing Intelligence Report, empowers brand marketers with the data they need to take control of pricing strategy across every media and marketing channel—revealing the exact price points that drive conversion. In a time of global economic volatility, where costs are shifting rapidly, and P&Ls are under pressure, this level of visibility is no longer a luxury—it’s a necessity. With historical views of pricing and inventory trends across key retailers, side-by-side comparisons, and real-time availability tracking, brands can make confident, data-backed decisions to drive profitability and execution with precision.

Boost Sales with MikMak’s Enhanced Instacart API Integration: As the online grocery delivery space continues to grow, brands need a strong, optimized presence across online marketplaces. With MikMak’s new Instacart API integration, MikMak’s brand advertisers now gain the ability to offer consumers access to real-time product availability and inventory data. This enhanced integration ensures seamless transitions from shoppable media to Instacart, with pre-loaded carts that increase conversion and deliver superior consumer satisfaction.

Drive Alcohol Sales Responsibly with Exclusive AccelPay Integration: MikMak and AccelPay have joined forces to give leading alcohol brands compliant, first-party-powered shopping experiences that move cases and build customer loyalty. Brands will soon be able to embed a custom-branded, one-click checkout directly into shoppable media, all while ensuring orders are routed through licensed retailers.

Turn Ads into the Point of Sale with the MikMak Headless Commerce API – Ad Units: This new offering unlocks dynamic shoppability within display, video, social, and programmatic ad formats—enabling shoppers to complete a purchase directly from an ad. Real-time retailer data ensures product accuracy, while retailer-agnostic options let consumers choose where to buy. This format not only drives higher conversion rates but connects media investments directly to measurable sales.

More Innovation Announced: MikMak in 2025

MikMak began 2025 by accelerating its API-first strategy and strengthening its leadership in composable commerce, continuing to build the most scalable, flexible, and intelligent eCommerce platform for global brands.

Earlier this year, MikMak launched the MikMak Insights API, a powerful tool that integrates directly with brands’ existing data ecosystems to deliver real-time, unified views of media and commerce performance—enabling faster, more informed decision-making across teams and channels.

MikMak also enhanced its Headless Commerce API, empowering brands to build consistent, scalable ‘Where to Buy’ experiences across websites and media environments. A redesigned UX and deeper integration flexibility make it easier than ever to scale global strategies with speed and precision.

These advancements lay the foundation for what’s next: AI-driven innovation that reshapes how brands grow profitably in digital economy. By combining real-time shopper insights with advanced intelligence, these upcoming innovations will give marketers greater clarity on where and how to invest for the greatest impact—unlocking a new level of precision in omnichannel planning and performance.

Additional innovations on the roadmap include new data partnerships to deepen omnichannel visibility, expanded API offerings for seamless tech stack integration, and new commerce formats that personalize and optimize the path to purchase.

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Source – Businesswire

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