Nuestra.TV and Avenida Partner to Expand Latino Streaming

Nuestra.TV, the free, bilingual streaming platform owned and operated by Adsmovil, has announced a strategic partnership with award-winning, minority-owned media company Avenida Entertainment Group. As part of the collaboration, a curated selection of original programming from A+, the newly launched English-language streaming service from Avenida Entertainment Group, will be featured on Nuestra.TV’s website and app, expanding the reach of both platforms and strengthening their shared commitment to serving the evolving U.S. Latino viewer.

A+ delivers a handpicked mix of English-language content, including original series, docuseries, talk shows, and films, that speak directly to bicultural and multigenerational U.S. Latino audiences and bridges a persistent representation gap in mainstream media. Among the featured titles coming to Nuestra.TV are “Illegally Brown,” “Immigrant Voices of America,” “Baldo,” “Pinkafé Unfiltered,” “Barrio Chino,” and “Rated V.”

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“This partnership between Avenida Entertainment Group and Nuestra.TV signifies a powerful alignment of innovation, cultural authenticity, and audience engagement. By joining forces with Nuestra.TV and our streaming platform A+, we’re creating an unparalleled streaming experience that truly represents multicultural audiences, reflecting their stories and experiences authentically on screen. Additionally, we’re empowering a new generation of diverse creatives to share narratives that resonate deeply with viewers. Together, we’re redefining entertainment and offering brands exceptional opportunities to genuinely connect with audiences through compelling storytelling and strategic digital solutions,” said Fanny Grande, CEO of Avenida Entertainment Group.

Through this content integration, Nuestra.TV continues to evolve as a multi-platform destination for culturally resonant Hispanic-focused entertainment, offering content creators, media buyers and brands access to one of the fastest-growing and most influential consumer segments in the U.S.

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“This partnership reflects our continued investment in scalable, impactful content that speaks authentically to today’s U.S. Latino audiences across acculturation levels,” said Alberto Pardo, Co- founder and CEO of Nuestra.TV. “Collaborating with A+ allows us to expand the bilingual experience we offer—while also creating new value for advertisers, and content owners, interested in reaching this high- growth audience.”

Launched in 2020, Nuestra.TV now offers over 10,000 hours of on-demand content and more than 20 FAST channels, sourced from the U.S., Latin America and Spain. The platform supports a bilingual footprint across generations, combining original and acquired content with advanced digital distribution across Roku, Fire TV, Apple TV, Android and iOS devices.

This partnership with A+ underscores the continued momentum in Hispanic-targeted streaming and opens additional co-marketing opportunities across AVOD and FAST environments.

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Source – PRWeb

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