Optimove, the leader in Positionless Marketing, announced a strategic partnership with EGT Digital, the next-generation iGaming provider. Through this partnership, Optimove’s Positionless Marketing Platform will be integrated into EGT Digital’s modular X-Nave platform, giving operators a unified solution for orchestrating hyper-personalized, real-time marketing campaigns.
By embedding Optimove’s technology, EGT Digital’s clients will gain access to advanced CRM capabilities powered by AI, enabling them to understand player behavior and act on it instantly without the constraints of rigid workflows or siloed teams.
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“EGT Digital is pushing the industry forward with an agile and future-focused platform,” said Motti Colman, VP Revenue, Gaming at Optimove. “Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else.”
The Positionless Marketing approach aligns seamlessly with EGT Digital’s mission of delivering flexible, scalable solutions across casino, sportsbook, and lottery. With this integration, operators will be able to engage customers across channels, increase retention, and maximize player lifetime value.
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“Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem,” said Georgi Mihaylov, Deputy CEO at EGT Digital. “It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value. This is not just an enhancement – it’s a competitive edge in the fast-evolving market.”
This joint innovation will be showcased at iGB Live in London in July, where both companies will present how the integration equips operators with real-time capabilities, smarter automation, and scalable marketing orchestration.
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Source – GlobeNewswire
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