To celebrate 100 million Overwatch players, Blizzard Entertainment worked with Idomoo to create millions of personalized videos showing players their appreciation. Videos were customized to feature each player’s most-played hero, top teammates, total hours played, K/D/A ratio and more.
To celebrate 100 million Overwatch players, Blizzard Entertainment worked with Idomoo to create millions of personalized videos, customized to feature each player’s most-played hero, top teammates, total hours played, K/D/A ratio and more.
Idomoo’s award-winning studio animated the video scenes while its Next Generation Video Platform seamlessly merged every data point with the eye-catching creative. Blizzard distributed the videos via email using a personalized GIF, also rendered in Idomoo’s platform, to delight players and drive engagement.
Marketing Tech Insights: YourCause and True Impact Offer AI-Driven Social Impact
The result? The campaign exceeded all targets and additionally contributed to 145% higher weekly email opt-ins. The videos sparked conversations across social media thanks to 41% of those who watched their video clicking to share it.
“Players loved getting their personalized Overwatch videos, and we saw a huge uptick in engagement with our marketing emails,” said Sina Zand, Head of CRM Strategy & Lifecycle Marketing at Blizzard. “It was great working with Idomoo to bring the energy of Overwatch 2 to life in a dynamic, data-driven way that ultimately wowed players and exceeded our expectations.”
Marketing Tech Insights: Credera Earns AWS Energy & Utilities Tech Competency
Recap videos are an increasingly popular use case for Idomoo Next Gen Video, allowing gaming companies to generate millions of videos in real time, customized with players’ biggest wins, local language, and even interactive CTAs to boost game time and retention.
“Seeing fans reacting online to their video, sharing and resharing it, has been amazing,” said Yaron Kalish, Idomoo CEO. “We’re honored to be part of such a milestone event, and we can’t wait to see what Overwatch 2 does next.”
Marketing Tech Insights: Klaviyo & WooCommerce Unite for Marketing Excellence
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
Source – Businesswire
