PathFactory, Salesloft Integrate to Boost Revenue Orchestration

New Integration Empowers Sales Teams with Actionable Content Insights to Drive More Personalized Buyer Experiences

PathFactory, a B2B Content Intelligence and personalization platform, and Salesloft, the leading Revenue Orchestration Platform, announced a new strategic integration that will help B2B sales teams leverage content engagement data to deliver more personalized and effective buyer experiences.

The integration enables joint customers to incorporate content engagement data into seller actions, providing critical insights into what content prospects are meaningfully engaging with and which topics are most relevant to target accounts. These insights allow sales teams to tailor their engagement with unprecedented precision.

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“This integration gives sales teams a tremendous advantage by revealing exactly which content resonates with prospects and what topics they care about most,” said Dev Ganesan, CEO and President at PathFactory. “Sellers can now have more meaningful conversations that directly address buyer interests, significantly shortening sales cycles and improving conversion rates.”

Joint customers of Salesloft and PathFactory will experience a number of benefits, including:

• Actionable Content Signals: Empower sellers with content engagement insights in Salesloft’s AI-powered Rhythm workflow by letting them know they have a highly engaged lead that is ready for 1:1 seller engagement.
• Buyer Consumption Analysis: Surface all content that met the engagement threshold during a session and the associated topics on the buyer’s profile page.
• Fuller Buying Committee Insights: Create Buyer and Account records in Salesloft when visitors have meaningfully engaged with content but are not yet accounted for in Salesloft.
• Tailored Email Experiences: Use generative AI emails in Salesloft that can be edited as desired, and attach links to further the buyer experience.

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“This integration addresses a critical gap in the B2B sales process by surfacing content engagement data directly in the sales workflow via Salesloft Rhythm. Together, we help sellers act first on what matters most,” said Lesley Renna, SVP of Alliances and Ecosystem at Salesloft. “Sales teams now have the content intelligence they need to focus on the right buyers at the right moments with the right content.”

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Source – PR Newswire

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