Pixis Unveils New Brand Identity to Cement Leadership in AI Advertising

Pixis, the AI-powered advertising solution helping brands improve ad performance and streamline workflows, announced its new brand identity to reflect its evolution and future vision. This rebrand signifies a pivotal milestone for the company as it strengthens its position as a strategic partner for marketers navigating a new era of advertising with AI at the core. With over $1 billion in ad spend flowing through the Pixis platform in the last year alone, the team is doubling down on innovation, speed, and scale.

This brand update reinforces Pixis’ mission to democratize access to cutting-edge AI technology, enabling businesses to succeed in a rapidly evolving marketing landscape – with an ultimate goal to amplify creativity, reduce manual labor and drive exceptional results. While the Pixis company name remains unchanged, the refreshed brand includes the launch of a new website, a modernized logo, a clearer vision for the future and new products to reflect the changes that Pixis is delivering to the market.

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“AI-powered tools help marketers predict consumer behavior, deliver hyper-personalized customer experiences, optimize campaigns in real-time and reach new audiences. But more than technology, this new era belongs to the marketer,” said Shubham Mishra, CEO at Pixis. “We believe AI should empower teams to dedicate their time and attention to higher-order strategic pursuits only they can deliver.”

The rebrand comes at a pivotal moment for Pixis, which nearly doubled its revenue in 2024. One of the forces behind this growth is the leadership team and the addition of senior executives such as Jason Widup, Senior Vice President of Marketing, who joined the Pixis leadership team in November of last year. In addition to Jason, the marketing team has expanded with five new key hires, including:

• Evan Dunn, Head of Growth
• Catherine Mietek, Head of Product Marketing
• Maia Baram, Head of Global Events and Experiences
• Colin Campbell, Head of Content and Community
• Kristen Pecka, Head of Marketing for Stellar

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Far from a culmination of the momentum so far, this brand refresh is a launchpad for what’s next. Looking ahead, Pixis will be releasing an industry benchmark report highlighting the state of consumer advertising, as well as sharing big updates to its product portfolio.

These include:

• Major enhancements to its AI-powered marketing platform to efficiently target audiences, optimize ad spend and drive return on investment
• A brand new AI-powered creative platform designed to create, test and amplify ad creative at speed and scale

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Source – Businesswire

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